Powerful Listing Presentation Techniques for Real Estate Agents
Powerful Listing Presentation Techniques

Most real estate agents don't have well-prepared listing presentations. This is the most important tool to master in a world with more agents than ever competing for the business. Agents who get the business do come prepared with knowledge of the market, a proper introduction of who they are, and an awareness of what the client wants and needs and how they can meet those needs.

Don't wait for the client to ask the questions, show them what you have that will work for them. Give them ideas and show them who the expert is. Be visual and use visual representations to help clients to better grasp what you are saying to them. Follow an agenda and let them know how you will use pricing as the centerpiece and communication, marketing, going beyond decluttering to staging and other tools to get them the best results.

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