Denise Lones, president and founder of The Lones Group, began developing the seeds of her LeadMagnet system when she was a new agent with zero leads. Zero leads, no database, and she was at the point of getting kicked out of her brokerage if she didn't make a sale in the next 60 days.
"I knew there was no way I was going to cold call. I wasn't going to knock on doors. But if someone called me, I was more than happy to help. So, I developed my first campaign for a group of townhomes. I sent them information on local townhomes sales every month, kept them updated on listings and sales in the area, and before long, I had almost all the listings in that farm.
"In short order, I was running campaigns for my database of potential clients and for my three farms. I ran those campaigns consistently, which fed me continuous stream of new and repeat business, which made it possible for me to sell over 125 homes per year. When I finally moved out of the area, I still maintained six figure referral income for several years."