Live Real Estate Coaching

A special, by-invitation-only real estate professional's group

As a Managing Broker, Denise Lones recognized that real estate agents thrive in environments with support and accountability. In a time where many offices have moved away from regular sales meetings and broker tours, having that live, face-to-face interaction with others that have your back has become more important than ever.

The agents in our Encore group are committed to improving their businesses and providing top notch service to their clients. They are representative of the best in the greater Puget Sound area real estate market. Many of the agents in the group have been members for many years and several have indicated the group more than pays for itself every year in terms of referrals.

Encore Includes

Monthly live meetings in Lynnwood, Washington which include:

  • Market Update
  • Role-Playing
  • Group Accountability
  • Agent Projects and Success Spotlight
  • Legal and Business Practice
  • Tech Corner
  • Monthly engaging topics that are relevant to your real estate business
  • We even have guest speakers, competitions, and go on field trips

Support from The Lones Group which includes: Email, phone, and Zoom strategy and support with Denise and The Lones Group team as requested by Client via email.

This is real estate agent coaching at its best because it is based on your custom needs and in response to your unique challenges. Need conflict resolution ideas for a transaction, strategy for your business, lead generation ideas, or even help with an Excel document?

We can help!

Support from your ENCORE colleagues via our exclusive Facebook group.

Need a referral for an agent in another area or vendor? Want to get another take on a particular situation? Our ENCORE group is fantastic about sharing information and getting you the support you need.


Membership to Club Zebra PRO.

Monthly accountability and graphs.

30% off design services.††

† Annual membership valued at $1,799. Includes weekly group coaching, monthly mailer content, and much more. For additional details, click here.

† † Requires us to have your brand elements on file. Does not include new websites, LeadMagnet, and existing special pricing.

Meet Coach Denise Lones

As the founding partner of The Lones Group, Denise Lones brings over three decades of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding, new home project planning, product development, and agent/broker training, Denise is nationally recognized as the source for all things real estate.

Denise's background in residential real estate sales and management includes an impressive list of awards. Using custom marketing campaigns and business development systems she personally created, she was consistently among the highest producing REALTORS® in a marketplace of 3,000+ agents. She then went on to brokerage ownership / management and led her office to the number one position in her marketplace. She has helped numerous real estate brokerages and builders achieve success. In 2004, Denise was awarded the prestigious Hugh Hawkins Instructor of the Year Award by the Washington Association of REALTORS® and more recently, Denise was nominated by Inman News as one of 2011's "100 Most Influential Real Estate Leaders."

Denise holds the esteemed M.I.R.M. designation from the National Association of Home Builders- the top national achievement for new home marketing. She also holds the CMP and Master CSP designations from NAHB and is a certified CSP and IRM instructor. She holds the GRI designation and is also a GRI instructor. Denise is also a licensed real estate managing broker and CCIM.

Denise is an instructor for many prominent trade groups and educational institutions, including iSucceed.com®, Master Builders Association®, New Home Sales and Marketing Council, Washington Association of REALTORS® as well as other state and local REALTOR® Associations, Washington State Department of Licensing, Washington State Housing and Finance Committee, and numerous real estate companies including Windermere Real Estate, Coldwell Banker Real Estate, and RE/MAX Real Estate.

With a passion for improvement, Denise has helped thousands of real estate agents, brokers, managers, and business owners build their business to unprecedented levels of success, while helping them maintain balance and quality of life.


  • Must be interviewed and approved by Coach Denise Lones
  • Must have an open mind and be wired for improvement
  • Must complete projects and participate in live role-playing
  • Must run campaigns for database and past clietns with at least quarterly mailings
  • Must participate in groups
  • Must attend at least 75% of the meetings for the full day
  • Must have completed a brand with The Lones Group or can provide proof of branded materials and systems

Encore is $6,990 per year

Most agents pay monthly ($582.50)

A 12-month commitment is required to be able to gain the most out of the coaching and guidance that is offered.

Invitation to Encore is based on availability. While we do not always have space available, please let us know if you would like to be considered for invitation.

Curious how Encore can change your business?