2024 has been quite a year for the housing industry. Interest rates kept us on our toes, the dust is still settling from the NAR settlement, agents are retooling their buyer and listing systems, we are digging an even greater hole in terms of our inventory, and now we even have insurance issues to bear. This year challenged both new and seasoned real estate professionals. Despite the challenges, there are big opportunities ahead for agents who know where to look.
Highly acclaimed by past attendees, State of the Market includes crucial information about important changes happening in our industry, historical and current market conditions, researched insight and predictions of where our market is going, and opportunities and talking-points for brokers to explore and capitalize upon.
In real estate, the wording of a letter is straight-forward, formal and informative. It should make it easy for invitees to find the information they need to attend, while working in some of the more enticing details about the home.
The invitation letter template includes in red text any portions you may want to modify, from contact information and open house dates to the sales pitch itself. For example, the text reads “exquisite attention to detail that went into the crafting of this very special home.” This statement is true for many listings, but including some of the top features such as square footage, location, and amenities work well to entice buyers. Keep details simple, just one or two sentences to whet their appetites. Be careful with your wording: the text should be simple yet enticing.
Before sending, glance over the letter for accuracy and to make sure all of the most exciting details are outlined in the letter.
The Open House Invitation is the second in the Neighborhood New Listing Series that The Lones Group has developed in order to build local buzz around a real estate listing, building both foot traffic and word of mouth advertising. Starting the conversation early not only gets buyers in the door but encourages interested buyers to close before the house is taken.