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Open Houses - The Case for Traditional Open Houses in a Wired World

Open Houses - The Case for Traditional Open Houses in a Wired World

No one knows exactly when open houses became part of the real estate scene. They've been a mainstay of the real estate industry for so long that it's proven impossible to meet a practitioner that can exclaim, "I remember back in the old days when we didn't have open houses!"

Like society in general, the real estate industry has experienced growth - and change - in leaps and bounds. Almost every facet of the real estate industry has changed dramatically in the past century. And many agents are clamoring for the demise of the open house, claiming it's a "dinosaur" from "the old days." These agents feel that the proliferation of online data now available to buyers makes open houses a waste of their time and energies.

Are real estate agents ready to turn their backs on what was originally the lifeblood of their community? Our open houses white paper proposes that agents should not be so quick to dismiss the power of an open house and provides concrete reasons for using this important sales tool.
 Categories: Open Houses, White Papers