Although Sarah lives in Seattle, a city filled with iconic imagery, Sarah didn't want a brand that was like something she'd seen before. Our direction from Sarah was to create a clean, contemporary brand - one that would allow her to showcase herself and her listings. While it was important to Sarah that her brand reflect her personality and not be "cookie cutter" in any way, she also didn't want it to be strange, overwhelming, or to "shout."
Because Sarah likes interesting color combinations, we were able to achieve a great brand through the usual of less common colors and combinations. Her love of patterns by designer Orla Kiely provided a great jumping-off point for the development of a brand that was uniquely "Sarah" - a hip, modern, no-nonsense agent who knows exactly how to help clients achieve their goals.
Clockwise from top left: Listing Flyer, Thank You Card, Business Card, Mailing Label, Article Template, Marketing Postcard