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2024 Predictions for Agents to Send to Clients

These are just a few of Denise’s predictions for the upcoming year. More details will come at her State of the Market class January 24, 2024. Feel free to insert your own local perspectives and statistics and adjust to fit your needs. No attribution required.

A Closer Look at Pricing

Not every home is being sold above list - or even selling at all. There may be opportunities in your market where buyers even have room to negotiate. Often these properties have been sitting for a while. Here we cover introduce buyers to the opportunities that may be available by looking at older inventory.

Adobe InDesign: A Beginner's Guide

Join Shauna as she provides you with information on opening your files and link management, font management, color management, and of course, how to work with text and graphics.

Adobe InDesign: Advanced Editing

In this webinar, Shauna will cover some more-advanced features of InDesign including: advanced text formatting, strokes and fill options, transparency options, working with photo boxes, text wrap, text align, adding hyperlinks, PDF and saving options.

Assumable Mortgages - An Incredible Opportunity

There are thousands of assumable mortgages available right now...but your sellers may not know their mortgage may be assumable and buyers don't know to ask. This could be an incredible opportunity for BOTH PARTIES! Agents, if you aren't sure how these work, brush up on your skills and spread the word!

Battling the Database Doldrums

Join CEO Shauna Naf in this start-to-finish tour of creating a monthly mailer piece in Microsoft Publisher. We'll be sharing lots of great ideas for content and cover all the details of exactly how you can put together a monthly mailer, starting from a blank branded article template. If you have received your branding from us and are looking for an in-depth guide to creating your first mailer, this is a must watch video for you.

Branding Spotlight: Infographics

An eye-catching way to represent data

Build Value by Servicing Your Appliances and Systems

Potential home sellers will appreciate this article that takes a fresh look at how proof of home maintenance activities can provide peace of mind and confidence to potential buyers, possibly reducing concessions or increasing offer values.

Buyers and Sellers Beware, Commission Cutting is Hurting Your Bottom Line

Wherever you seem to look nowadays you can hear about or see offers of low, discounted or reduced real estate commissions. It appears that there are a lot of real estate agents out there who are using the draw of the lower commission rate as their way to get your business. So if you are wondering what is wrong with that and why that could ever possibly hurt your bottom line, here is why!

Can I Build That?

Homeowners and potential buyers who are thinking of updating a home before moving in will appreciate the direction and resources identified in this article.

Choosing a Geographical Farm Area

If you have ever wanted to develop a geographical farm, but aren't sure how to get started, join Shauna as she delves into the things to consider. From finding areas with a good sales history to actually procuring a list, determining your budget and size options, Shauna will cover it all. Get ready!

Club Call - Honoring Your Past Clients During the Holidays

We're going to be discussing holiday themed events and gifts, how to use these to effectively and authentically communicate with your past clients.

Club Call - Honoring Your Past Clients During the Holidays (sample)

We're going to be discussing holiday themed events and gifts, how to use these to effectively and authentically communicate with your past clients.

This is the first five minutes of this Club Call. For the full recording or to participate in an upcoming club call, join Club Zebra PRO!

Concrete in Your Home

For existing home owners, or as a curiosity article for future owners, this article covers care and maintenance of concrete structures, like home foundations. We identify three important signs that a professional might be needed, creating a referral opportunity for you the agent.

Consistency Now Means Opportunity Later

Real estate coach Denise Lones knows that when the market gets tough, agents impulse is to cut back on market, but keeping consistent is the winning strategy.

Covid-19 Alert to Buyers and Sellers

With market turmoil and widespread social-health concerns on the minds of all of your clients, it is ever more important that you be a source of factual information and a voice of reason. Use this letter as part of your outreach to both buyers, sellers, past and potential clients.

Create a Holiday Card with Your Brand

The holidays are coming! Want to make a festive statement from your business? Join Shauna as she shows you how to start with a fun business photo and create a memorable holiday marketing piece with a few different templates to suit different print options.

Creative Ways to Get a Mortgage in 2023

Many buyers are unaware of just how many lending options exist! This article helps get your buyers thinking positively and headed on the road to speaking with a lender to actually explore the option of what they can afford. We also discuss interest rates and how waiting for them to come down isn't necessarily in buyers' best financial interest.

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