If you are a visual learner, this 12-month planner can help you find holes, overloaded months, lack of diversity, and other potential problems in your marketing campaign planning. Also available in Canva!
Do you know you need to have a marketing message, but get stuck? You don’t have to resort to recycling national content or AI to get the job done! Jamie and Shauna highlight ten effective content ideas that have driven successful campaigns for other agents and how you can capitalize on this creativity when working on your own campaigns.
Do you wing it when it comes to communicating with your clients? Between keeping content straight between your database, farm, and social media, it can be confusing to remember what you did, what you have to do, and when! Coach Denise Lones will be showing you how to organize a communication calendar that will keep your communication on track.
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
The real estate market is primed for change in so many different ways and there are buyers and sellers out there who both want to and need to move. As the market changes, are they getting closer to their move moment or further away? We will be covering messaging and what you need to put up-front to get your audience to pay attention.
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
If your phone isn't ringing it's because your expertise and value proposition isn't making it into your marketing. So many agents rely on “pushing for the sale”. It’s time to go deeper than bland offers of comps and listing updates and give your prospects a real reason to remember you and call when the time is right.
Past clients are the most powerful source of leads in your real estate business. You have already heavily invested both your time and energy into your past clients. Learn how to pursue, support, nourish, and celebrate these relationships and they will sustain and grow your business through-out your career!
You are one personality type and your Client or Lead may be another personality type entirely. How do you effectively communicate, provide the right amount of content that all personality types can tolerate while still having the strongest impact? We are going to review email best practices that you can put in place for your very next email to increase your effectiveness. This may sound like a dry topic, but you will be shocked by how a few tweaks will get you responses!
Our industry is poised for big changes this year and consumer perception continues to evolve. The marketing that brought business to your doorstep five years ago may not be the same marketing that will work today. We look at current consumer preferences and how your lead generation strategy should adapt.
If you are wondering what a successful mailing campaign looks like out in the wild, you are in for a treat. Today we are joined by Seattle area real estate agent and successful mailing campaign marketer, Barbara Clark. Learn how she got started, what it is that makes her mailing efforts so successful, and how she stays on top of getting it done.
Client outreach is life to your real estate business – whether you are marketing for future clients or maintaining relationships with past clients.
The end of the year is coming. Do you want to look like the expert and send out some amazing content to your sphere and farm? Join Shauna as she explores some effective ways to convey information on your mail pieces. It is easier than you think!
5 incredible events and 3 memorable gift ideas for expressing your client appreciation this year.
Persuading mailing-list members, sphere contacts, and geographical farm residents to interact with you - unless you are standing right there - often comes down to how compelling your call-to-action is. Learn how to craft a better one with these insights and examples.
Completing this one-page campaign worksheet will help you think about the different parts of your marketing campaign. Then you can add your planned activities to your calendar and keep your campaign on track! For campaign examples, check out our Denise Live episode, How To Build a Campaign from Start to Finish in the related links below. Also available in Canva!
Not only is knowing your personality type important for determining the strengths and challenges you face when it comes to adjusting your business plan, it is also important for considering how you communicate with others. Familiarize yourself with this handy overview of the different personality-types and how it affects sales behavior, priorities, expectations, reactions to stress, how they treat money and much, much more.
Wow your potential and past clients with this marketing strategy that offers value throughout the year!