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Post Closing 30-Day Follow-Up Email

Use this email to solicit feedback and testimonials from your clients 30 days post-closing.

Blogging Ideas for Real Estate Agents

Looking for blog topic inspiration? We've been saving up ideas for what to blog about and will share them with you right here. So take a look and get beyond that writer's block!

Example DMCA Policy Text

For use on your real estate agent website.

BRAgent Review Report

Ready to kick your agent accountability up a notch? This handy Word Document provides the template for you to perform your quarterly or annual production review with an agent. The Excel file will populate the graphs to include by inputting their production details. Having visuals of their graphs provides good discussion points and helps both the agent - and you - be on the same page regarding their numbers.

The Danger of Waiting

This Publisher file which includes a table of interest rates, loan amounts, and equivalent monthly payments is very useful for buyers who want to wait out a price drop. However, if interest rates rise, they could actually find themselves paying much more than if they just moved forward.

Past Client Letter - Asking for Feedback

Use this letter to get more reviews on Zillow or Yelp or to great advice and feedback from your clients after the sale

Price Reduction Letter

While we recommend that the possibility of price reductions be a part of your initial conversations once you have a listing contract, we know that many agents procrastinate about this. We also realize that many agents bend to seller pressures and list homes with a bias towards the sellers desire rather than pricing based on their professional expertise. However, when the time comes that you know a price reduction is necessary, you will need to take action. If calling the client isn't appropriate, then we hope that you'll find this sample price reduction letter to be a helpful guide.

If you use this letter, don't forget to update it with your own information!

Partnership Agreement (blank)

Set yourselves up for success! An agreement is critical in any sort of business relationship. Because conflict is inevitable, it is important to discuss any potential conflict up front in order to manage expectations and create the smoothest path to resolution. As Denise likes to say,
"Agreements prevent disagreements."

Neighborhood Letter High Demand Sale

This letter can be sent to the area surrounding a listing that has recently sold for a very low days on market, high list to sales price ratio, or for multiple offers. Especially if there are inventory challenges in the greater area, this can spell opportunity for those agents who connect with neighbors and get the word out.

Homes Pended and Sold Template

This Publisher template is formatted to highlight homes pended and sold. Please follow your MLS rules about publicizing other agents' listings.

Neighborhood New Listing Letter Series

Sending these three simple letters out to the neighbors when Denise got a listing catapulted her business! It can do the same for you. Put the power of these letters to work for you.

Article Template

This basic Publisher template is a great tool to add to your repertoire. Easily customize-able with your own branding. Enough room for a full page article, a half page article, and a quarter page call out which is just the right size for highlighting a listing.

This template is set up with .125 inch bleeds so the document size is actually 8.75 x 11.25. Don't move any content closer to the edge if you are printing out with bleeds. Check with your print provider first so the mailing section is set up correctly for how you are printing and mailing.

Email Communication Samples

At a loss for words? Let us help. Here are three sample emails that cover a range of typical follow-up scenarios.

Rent versus Own

In this Publisher file, potential five year rent and buying scenarios are illustrated in an easy-to-edit Microsoft Publisher table, allowing you to insert your own local rent rates and comparable home prices. With this piece you can clearly articulate how appreciation and equity can build up over time, increasing net worth.

Seller Home Condition Notes

This editable Word document is designed for you to walk through and note the condition of a seller's home.

Renter Introductory Letter with properties on market comparison

In this first letter to send out via a renter campaign, also include three properties currently for sale which would be similar to the amount they are paying for rent.

MLS Shortage Marketing Letter For When You Have a Buyer

Since some agents use a "fake buyer" to lure in potential homesellers, how do you compose a letter when you truly have a buyer wanting a home in a particular neighborhood, style of home, amenities, etc? They key is to make it convincing enough through details to indicate you actually do have a living and breathing buyer who is interested in buying.

If you have already exhausted the expired listings who meet that criteria, you can send this letter.

For Investors - Timing is Everything

This article will help you discuss the importance of timing when buying or selling, and will illustrate how supply and demand works in a real estate market.

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