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The Power of Marketing: A Powerful Case Study

The Power of Marketing: A Powerful Case Study

Her name is Molly. She is professional, dedicated, hard-working, thorough, and she delivers what she promises. She is a real estate agent - and a very good one. I had the pleasure of meeting Molly a number of years ago at a conference that I was teaching at. She was the best-dressed in the class, oozed success and confidence, was the first one in the class every day, wore a name tag and a smile and appeared to be the epitome of a successful real estate agent. This was the last person in the class that I expected to ask me for help in her business.