Get Ready for the 2026 State of the Market

So very excited about this year's State of the Market event. Today I am in California looking at a lot of new construction. You may be thinking new construction has been on a bit of a pause in many places, but not for long!

Hello and welcome to this week's Zebra Report – and this week I want to talk about my upcoming State of the Market. I am so excited about this year's State of the Market because never before have we had so much come at us in the real estate industry.

The number of new mergers, consolidations, lawsuits, laws and regulations, city plan updates, and many other changes are moving fast and furious to reshape our industry. You need to be ready. You need to know how these things are going to affect your business, your clients, investors, and your market.

We are going to talk about all of that at State of the Market.

I want to share with you one interesting stat. I'm recording today's Zebra Report from down in California and I have been looking at some new construction down here. The amount of new construction that is happening down here because of the housing shortage that they have is exactly what is going to be coming to an area near you very soon.

Even though new construction took a little bit of a pause, 2026 is going to be different. By the end of the year, you will have seen a similar increase like what is going on here. The questions you should be asking though are:

  • Where is that construction going to be happening?
  • Where will the new opportunities be?
  • What do I need to be paying attention to?
  • Is middle housing still the big solution everyone voted that it would be?

I am excited to share the answers to all these things and more with you at State of the Market this year!

Plus, don't miss out that I am also going to be teaching a wealth building class in the afternoon too. For those of you who have been in the industry for a while and need to find a better way to advance to the next level of financial security for your career, this is the session for you.

I'll see you at State of the Market, this January 21!


By Denise Lones CSP, CMP, M.I.R.M.
The founding partner of The Lones Group, Denise Lones has over three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development and more, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

 Categories: Industry News