Denise Live! How To Build a Campaign From Start to Finish

Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
  • 01:48 - Example 1: Planning a Geographical Farming Campaign
  • 15:42 - Example 2: Planning a Senior Condos Marketing Campaign
  • 26:40 - Example 3: Planning an Expired Listings Marketing Campaign
  • 35:17 - Using the 12-Month Marketing Plan Worksheet
You Don't Have to Do It Alone

Get closer to your core faster and have a professional run your campaigns for you! Don't have the time to manage a marketing campaign on your own? Need it to work right from the start? We can help! Let's Talk


By Denise Lones CSP, CMP, M.I.R.M.
The founding partner of The Lones Group, Denise Lones has over three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development and more, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.