Denise Live! Creating Campaigns that Get Results

Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
  • 05:38 What a real estate business marketing campaign is, and is not.
  • 07:10 Is now the right time to start a real estate marketing campaign?
  • 08:40 What do we mean by marketing results?
  • 09:08 What are you doing to get in front of people?
  • 12:08 How do you know if you need a marketing campaign?
  • 16:28 How to set real estate campaign goals?
  • 24:40 Who is your target audience?
  • 26:01 What is the right marketing campaign budget?
  • 34:54 What kind of marketing should you use?
  • 35:45 How often should your marketing reach your target audience?
  • 36:40 Real estate marketing campaign building summary
  • 40:20 Q&A about real estate marketing campaigns
You Don't Have to Do It Alone

Get closer to your core faster and have a professional run your campaigns for you! Don't have the time to manage a marketing campaign on your own? Need it to work right from the start? We can help! Let's Talk

By Denise Lones CSP, CMP, M.I.R.M.
The founding partner of The Lones Group, Denise Lones has over three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development and more, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.