Website Reveal: Butler & Stapleton

Website Reveal: Butler & Stapleton

We had a blast working with Sheri and Matt. Their clear vision of what they needed and years of experience made designing a beautiful real estate website to fit their needs a cinch. Check out the great features that were built in!

Sheri Butler and Matt Stapleton are strong, longtime real estate agents that have worked the greater Eastside communities of Lake Washington for a combined 60 years. Such lengthy experience in one housing market has made them experts in every neighborhood and both sensitive and resilient to market change. One of the changes that they have noticed in their own business these past few years has been an increase among home sellers (and buyers) who need agents that specialize in serving seniors.

Sheri and Matt well positioned as SRES certified agents who have a wide breadth of experience and numerous tools for serving the needs of aging buyers and sellers. They needed a website that could provide them with a platform for growing their sphere with video blogging, that made it easy for them to offer their various specialized buyer and seller decision-making guides, and that communicated their deep connection to the communities of the area. Matt and Sheri also wanted to impress on potential clients how their expertise and service really goes beyond the sale and what they do to give back to their community.

Their new, custom real estate website fits this need perfectly, telling the story of a day in their business from its very opening and highlights many client testimonials they have earned over the years – automatically brought into their website from places like Zillow and Google as new ones are given to them.

Each of the communities they work are highlighted through-out their new website with engaging and detailed community pages that impress both buyers and sellers. These pages look like a lot of work to maintain, but Sheri and Matt don’t have to work hard to keep their website current. Each community stays up-to-date on its own with data pulled from sources like Real Trends, Yelp, Great Schools, their MLS, and more. This makes it easy for them to make a great impression on clients, present and potential.

A dedicated page that shows-off their many services for seniors, partners perfectly with offers for their free downsizing guide and others, giving website visitors multiple opportunities to be inspired to reach out and connect, while their new Eastside Home Blog gives them a great centralized platform for hosting both traditional and video blog posts that can easily be shared to their wide reaching social networks.

We had a blast working with Sheri and Matt. Their clear vision of what they needed and years of experience made designing a beautiful real estate website to fit their needs a cinch.

Want to learn more and get a great real estate website to grow your business? Schedule a free demo or contact us at solutions@thelonesgroup.com and let us know how we can help you!


By Denise Lones CSP, CMP, M.I.R.M.
The founding partner of The Lones Group, Denise Lones has over three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development and more, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

 Categories: Branding Spotlight