New Opportunities to Expand Your Expertise

New Opportunities to Expand Your Expertise

Topping the first half of our 2024 year of coaching won't be easy! Our Housing Options Certification course was an incredible adventure, but we have an awesome line-up of robust training content that we are rolling out for the second half of the year.

What an amazing year it has been so far for our ENCORE coaching members! We have just completed our 7-month course around the ADU and Middle Housing changes and challenges that are coming to Washington State in the coming years due to House Bills 1337 and 1110. We have taken a deep dive on what constitutes an ADU, where to find information on ADU potential, how to learn more about how the ADU situation is being handled in local jurisdictions, and most-importantly, how to price and market ADUs depending on the buyer demographics.

Our ENCORE brokers who have successfully completed all their training, completed their exams, and who have created a CMA to my satisfaction will begin to receive their Housing Options Certification at our meeting next month. Learn more about ENCORE.

How can The Lones Group possibly top our ADU / Middle Housing training? It won’t be easy, our Housing Options Certification course has been an incredible adventure, but we have an awesome line-up of robust training content that we are rolling out for the second half of the year. This is training that that can help you attract and secure all the business opportunities you want to pursue! Check out what we have planned for the upcoming months:

Listing Presentation Deep Dive

With all the changes that have occurred with practices, forms, and commission over the last several months, we are going to be setting the stage for how to frame up your most powerful listing presentation yet – one that is going to help you shine for any compensation you charge for your services.

We are splitting the listing presentation into six sections:

  • Pre-Presentation Essentials
  • Home Conditions Strategy
  • Pricing Strategy
  • Marketing Strategy
  • Buyer Attraction Strategy
  • Closing
One successful listing can pay for ENCORE. It is time to sharpen your tools to compete in the new era!

I am going to demonstrate each with materials and then it will be your turn! When we are through this this mini-course, you will have turnkey essentials that you can apply to your listing presentation. We’ll also be recording my presentations so that you can access them through your Encore classroom. You are going to be a formidable listing presentation force!

Buyer Broker Compensation Issues

We completed some modules around this topic when the new forms came out at the beginning of 2024. Now that you have been working with the new model for several months, sellers are actively making choices regarding SOC, and stumbling blocks regarding the buyer presentation and implementation have been revealed. We will dive back into this topic and reveal some new tools for discussing this topic with your buyers.

Making Investors Out of Your Past Clients

Past clients have earned a lot of equity in the last few years. Is it time to put that equity to work with an investment property? We will review how to explain investment property benefits to clients, hot areas for investments, finding agents who specialize in investment properties and setting up successful referrals. This can be an amazing way to generate somewhat-passive income within your current database.

1031 Exchanges

While there are some clients who are ready to become investors, some are ready to trade in their local investment properties for different types of investments or investments in other areas. In order to help this niche, you need some 1031 investment property knowledge and a referral. We will supply you with both! This is also a strong lead generation opportunity now and in the coming year!

Field Trips

We just had an amazing field trip to Floor & Décor in Everett where we learned about different flooring options for different applications, how to use flooring and tile, new products, prepping the surface, and more! We are planning two additional field trips between now and the end of the year that provide the hands-on learning that ENCORE Members crave!

Continued Middle Housing and ADU Training

As local governments update their comprehensive plans, the effects of HB1110 are already being felt on the ground, shaping communities and creating challenging transactions. Brokers in ENCORE have already reported how these two-House Bills have begun to shape their communities and challenge transactions. Our Encore members are prepared from our middle-housing certification program offered earlier this year and we will continue to keep Encore members on the leading edge of this important topic!

Make ENCORE Part of Your business
Brand Refresh

Designing and Building a Home from the Ground Up

We also have a VERY exciting new class that is starting in September! There has never been a better time to learn how to build!

Whether you have land and are thinking about building a home, are a real estate professional wanting to learn more about the building process in order to expand your service offerings, or are even thinking about a career in construction, learning about the home-building mechanics is empowering.

From planning and site prep to design, engineering, energy efficiency, breaking ground, design and color, tile, finishes, warranties, and more, this class will include in-depth content that you need to feel confident with the build process.

This training will include live training via Zoom, in-person workshops throughout the Puget Sound area, meeting with industry professionals, and on-site visits to see first-hand a build project coming together.

This training is like nothing offered in the industry. It is your exclusive opportunity to learn in a format like none other.

  • FIFTEEN Half-Day Modules of Live Education via Zoom, recorded for your ongoing access.
  • FIVE On-Site Visits to home construction sites in Whatcom County.
  • FIVE In-Person Workshops with local professionals held throughout the Puget Sound area.
  • PLUS Denise's construction planning worksheets, her go-to online resources, and her personal contacts.

Intrigued? We’d love to have you as one of our 30 trainees!

How Will You Grow Your Knowledge These Next Six Months?

I am very excited about the rest of 2024. I hope you will join me for ENCORE or my Homebuilding course. It is a GREAT time to learn a new skill and improve your business knowledge. Wondering which program is best for YOUR business? Schedule some time to talk with us!

By Denise Lones CSP, CMP, M.I.R.M.
The founding partner of The Lones Group, Denise Lones has over three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development and more, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.