Branding Spotlight: Vegas Born Real Estate Services

Branding Spotlight: Vegas Born Real Estate Services

It was a pleasure to work with Crystal Elijah-Ramos and have the opportunity to update her Vegas Born Real Estate Services real estate brand. Check out how we have updated this iconic Las Vegas brand and brought Crystal's refreshed vision to life!

We are so pleased to present updated branding for Vegas Born Real Estate Services! Designated Broker and Owner, Crystal, came to us looking to take her already-established brand and logo up a notch. The Vegas Born logo already included a collection of instantly recognizable Vegas landmarks. Our goal was to take it up another notch with a little polish, providing additional interest with area-appropriate fonts and energy.

From the start, Crystal knew she wanted a gold-and-black color palette, so we needed to find the right textures to fit her vision. Charcoal stone with gold veining provided just the right amount of depth and interest to enhance the other brand elements.


Clockwise from top-left: Logos, Color Samples, Article Template, Notecard, Listing Postcard (front/back), Pending-to-Closing Calendar

We love how all the elements came together, but working with Crystal to bring her vision to life was our favorite part of her project. Her brokerage includes brokers who have a long background in Vegas – an important draw for local Las Vegas buyers and sellers. Like the Vegas Born tagline reads, “Where live happens off the Strip,” Crystal’s and her agents bring a deep level of knowledge that reaches far beyond just the Strip and into the community. With her experience of watching Las Vegas rise from the desert, her clients are lucky to have her!

Does Your Brand Need an Update?
Logo Updates · Photo Changes · Color Adjustments · Brokerage Updates · Change of Editor · Fresher Style
Brand Refresh

We look forward to arming Crystal and her agents with a suite of gorgeous, branded business and marketing materials that will help take their business to the next level.

If you think you might be in need of a new brand or a brand refresh, schedule some time to talk with us. We can help!


By Denise Lones CSP, CMP, M.I.R.M.
The founding partner of The Lones Group, Denise Lones has over three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development and more, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

 Categories: Branding Spotlight