Processes and Procedures
The most effective agents are the agents that have a processes for each part of their business. Consider these parts of your business and how having a process can save you time, help you quickly identify issues, and make it easier for you to make better decisions.
This afternoon I was teaching my Encore coaching group and we were discussing referral processes and it really made me think about how important it is for agents to have a procedure for everything in their business. For example, what is your process for:
- Taking a new listing?
- Closing a property?
- Post-transaction client care?
Every part of your business needs to be procedure oriented. The reason for that is threefold. First and foremost, it saves you time and energy. Second, it streamlines your business and adds a rhythm to your business that is regular and ongoing - you don't have to rethink things and that saves you time. Finally, it creates consistency for you and your clients.
Once you have a process, it is easier to decide if something new is something you need. All you need to do is ask yourself, "Will this improve one of the processes I have in my business?"
The most effective agents are the agents that have a process for: getting new clients, taking care of potential clients, taking on new transactions, and post-client care. All of these things can be made repeatable and over time they will build your business.
Without processes, you are just floating in the wind. With processes you have a guide, a plan, a familiar journey that you can have your clients take with you. Processes and procedures are a super strong foundation for your business.
By Denise Lones CSP, CMP, M.I.R.M. - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.