Encore is a special, by-invitation-only, real estate professional's group that offers personalized coaching in an environment that provides individual attention to growth and fosters relationships with top-performing agents throughout the Puget Sound region. We focus on accountability, practices that improve business, developing market expertise, presentation skills, referral building, and deep-dive conversations into opportunities for real estate brokers that you won't find anywhere else.
Our members are committed to improving their businesses and providing top notch service to their clients. Does that sound like you? Learn more about Encore and our live monthly group meetings located Lynnwood, WA at the link below and schedule a consultation to find out if we are the right fit for you!
We had been working with Sandra for well over a decade and when she decided it was time for a brand refresh - we were ready, willing, and eager to help! Sandra has adjusted her business quite a bit over the last several years, but what hasn’t changed is her dedication to past clients. Her past client relationships are the driving force of her real estate business and she prides herself on creating new friendships with each and every transaction.
In her past brands that we had developed for Sandra, the color palette included either a nod to her home state of Texas, a combination of blue/green/copper patina, or some sort of natural and organic elements. Sandra, now with team members, needed to develop a fresh, new brand that still had some of the same natural and organic elements, but presented in a polished way that the others on her team would be comfortable using it too - both men and women
The result? A lovely natural and green/gold/neutral color palette with structure and a clean look for Hines Group Home Advisors. The green bar at the bottom includes a light texture of leaves. The logo is a simple "H" with a vine and leaves passing through it, creating the midpoint crossing of the H. It is subtle, but do you also see how the vines make an S in the logo, completing Sandra’s "SH" initials?
This brand refresh is replete with Sandra’s Natural Classic design style, and it is neutral enough for others on her team to be comfortable using it. Well done, Sandra! We can’t wait for your past clients to see your new brand!
By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.