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Club Call - May 2017 - Talking to Clients About Inventory Shortages
The inventory challenges that many areas of the country are facing are not going to go away anytime soon, but now is not the time bury your head in the sand! The bottom line is anyone can buy in this market and you have would-be sellers in your database and in your pipeline who aren't making a move due to their perception of what is happening in the market as opposed to what their situation might actually be. Step one is communication and opening the doors to a conversation. What is the right message and how do you overcome their fears and concerns?