All-Cash Sales

Real estate coach Denise Lones reveals one of the most influential sources of cash buyers and why we are at a 30+ year peak in all-cash home sales.

Denise Lones here and welcome to this week's Zebra Report. Today I want to talk about all the cash sales that are all over the place.

I talk to agents every single day, agents who are in Washington State, Arizona, Nevada, Florida - you name it! - and they are all saying the same thing, "There is an awful lot of cash out there today." So, this is an update on one very important place that this cash is coming from.

First and foremost, it's important to understand that the share of new home sales has not only hit a 3+ decade high, but so have all-cash sales!

But where is all that money coming from? Why is there all of a sudden so much cash? It's coming from generational passing of wealth. One generation is passing their wealth onto the next. The Silent Generation of 1916 to 1928, one of the most savings-oriented generations we have ever seen, is passing on their savings to the Baby Boomer generation of 1947 to 1965. The Baby Boomer generation is then getting that money and some of them are using that to buy a vacation rental home, a second residence, or to help their children (Gen-X and Millennials) to help them buy a home.

Cash buyers are out there and you have to be creatively thinking about how you can help them find the type of product that they are looking for. That includes single family primary residences, to investment properties, to vacation rentals, to second homes.

That means lots of opportunity for you - so, get out there and do your job!

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By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.