Branding Spotlight: Infographics
An eye-catching way to represent data
Infographics are an eye-catching way to represent data. So what goes into a good infographic? And how hard is it to make?
The most important part of the infographic is the story it tells. This can be a simple story of rising median sales prices. Or it can be a more complex story about staging or property types. Graphs can tell a numbers-based story very well, but they need a little extra help to be a good infographic. Formatting it with colors, icons, and visual comparisons can turn a dry bar graph into an exciting journey!
If you’ve been a Club Zebra PRO member any time in the last year, you may have noticed that we offer some infographic content that you can post to your social media or send out in a mailer. They range from very simple stats to visual descriptions of staging or to-do lists. By combining content with illustrations, it’s easy to read and more colorful than just text on a page.
We can also work with you to create a special infographic for your clients. Working with vacant land? Appealing to first time buyers? Conveying the benefits of staging to sell? All these are topics that lend themselves well to an infographic. Our designers are full of new ideas—reach out to pick their brains!
Call us at 360-527-8904 or email solutions@thelonesgroup.com today!
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