Branding Spotlight: Buyer's Consultation Package
Whether your buyer is a first-timer or has several transactions under their belt, a consultation package provides relevant information for buyers entering the market right now.
Quick - you just got a call and there is a potential buyer on the line. Is your buyer system ready to go?
It’s no secret: Buyers take a lot of work. Many agents have stories about buyers claiming to want one thing, but purchasing the exact opposite. Your process for keeping your buying clients on track should be robust and streamlined. This will free up your time and brain-power for the things you do best—figuring out what your buyer really wants.
Your first step should be a Buyer’s Consultation Package. This outlines your process and the responsibilities of each side. It also opens the discussion for tough topics, like the state of the market and their financing plans. A polished buyer system will walk your clients through the whole process, providing important information and resources. If the buyers are “shopping around” for an agent, your preparation and forethought could set you apart.
"But what if something in the package makes the buyers not want to work with me?”
Maybe that's a good thing. For example, some agents require buyers to be pre-approved for a mortgage before showing them any houses. This protects both the agent’s time and the buyers’ time, and avoids catastrophic disappointment if they make an offer on a house but can’t get the financing. A buyer who thinks this is an unreasonable requirement may not be a client you want to take on, and that is information you want to know before investing dozens of hours and gallons of gas in showing them homes.
Whether your buyer is a first-timer or has several transactions under their belt, a consultation package provides relevant information for buyers entering the market right now. There’s a lot of sensationalized information about buying a home floating around right now. Come to your next buyer appointment with confidence and concrete evidence about why you are their best choice.
Call us at 360-527-8904 or email solutions@thelonesgroup.com today!
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