Branding Spotlight: A Spotted Zebra?
The power of branding and consistent marketing
When you spot zebra anything, what is the first thing you think of?
It’s us, right?
Of course it’s us!
THAT is the power of branding and consistent marketing. You have come to expect our Zebra Report each week, you expect when we show up at class that there will be zebra stripes and fun zebra photos somewhere, and our Real Estate Success Summit each January would not be complete without zebra stuffed animals, carved zebra statues, and cookies. As a result, when you see zebra stripe patterns, you think of us.
Your brand can be just as powerful! The key is to start with strong visuals – a color palette, a decorative element, a pattern. Then it needs to be used consistently. The icing on the cake is to have fun with it! Make a sticker, put your brand or logo on gifts, and really take it to the next level.
At the end of the day, you want to be able to say, “When my clients see ___________ they think of me.”
Call us at 360-527-8904 or email solutions@thelonesgroup.com today!
Curious about how your personal style can be represented in a professional brand? Book a branding consultation today!
