Pajama Money

Creating money while you sleep - investment strategies for real estate agents.

One of the ways to start making Pajama Money is with real estate investments. We have other investments, like retirement funds and 401K accounts. The challenge with those types of investments is that they make additional money very slowly. (I’m not knocking these—they have an important place in your portfolio.) However, pajama money is another tool in your investment tool box that can provide so much income for minimal effort.


There are lots of different sources of Pajama Money. One is investing in real estate providing you with strong rents. It could be from short-term or long-term rentals, but every day, your property is bringing in more money without you constantly working on it. In fact, real estate investing is the only type of Pajama Money that I know of that will help you build wealth quickly and help you retire early.

I tell all my clients, friends, and family that the best thing they can do is get themselves into some real estate debt, because with that debt comes the leverage of the property. As that debt gets paid down, you are building a little money-making factory. The best real estate investments generate money now (in the form of rentals) and in the future (in the form of appreciating in value).

Think about investing in real estate. We’re going to be talking a lot about investing this summer and fall. When you are ready to step-up your investment knowledge and skills, we’re hosting a 3-day event in November, Prosperity Strategy, where we dive deep into investing. It’s the hows, whens, whys, and what-abouts of real estate pajama money.

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By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.