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Club Call - November 2013 - Luxury Marketing
Denise guides you through the ins-and-outs of catering to the luxury market. Learn the psychology of luxury buyers and sellers, their expectations, critical steps you must take, and things you must and must not say when working with this market. Get realistic expectations of what luxury means in your particular geographic area, how long it might take you to break into the market, and exactly what kinds of tools you need at your disposal to succeed.