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As the fourth and final installment of my open house series, I’m going to share the importance of strong follow-up and communication plans, and why you’ll never achieve the full potential of an open house without them.
Follow-up …or fail!
Quite often one of my clients will call me and say, “I thought I had the best open house! I was so excited afterward! However, nothing has come of it. Not one person has called me back. What happened?”
I’m here to tell you that if you are expecting people to magically call you back, you’re going to be waiting for a very long time. No matter how much they like you, not everyone you meet will call you after that first open house. It’s incumbent upon you to reach out to them! You may need to meet people at several successful open houses before your phone starts to ring. Rome wasn’t built in a day … and neither are relationships with potential clients.
Here are the follow-up actions that need to be part of your open house plan. Some are tried and true … but some may be new to you!
Communication is Critical!
Communication is such a key piece of having a terrific open house, yet so many agents struggle with making guests feel welcome while also trying to establish the beginnings of a business relationship.
There are three key areas I want you to be aware of:
So remember – you can turn an “ok” open house into a great open house by implementing great follow-up and communication plans.