Make your next open house truly unforgettable and actually create new business rather than watching it walk back out the door! Includes:
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As the third installment of my open house series, I want to discuss how you prepare for your open house, and then how to actually host a highly successful open house.
In order to have a highly successful open house you must prepare, prepare, prepare. Simply showing up at an open house with a couple of directional signs and some flyers is not enough! If you’re like many agents who tell me “Open houses don’t work”, I’m willing to bet that signs and flyers are your only open house tools. That simply is not enough!
Let’s talk about what you do need to do in order to create the kind of open house success you are looking for.
BEFORE THE OPEN HOUSE
It goes without saying that having systems in place will simplify your life – and your open houses! Once you know exactly what you need for each and every open house you’ll find it extremely easy to get prepared ahead of time.
I recommend that all of your printed pieces – from signage to marketing materials – feature your custom brand. This is one of the best ways to stay top-of-mind with potential buyers and sellers, and stand out in the crowd of open house agents.
Some agents like to have an open house planning list to keep track of what needs to happen the week prior to the open house. Using this kind of checklist is very helpful because it keeps you on track. You won’t forget one of the key essentials of your successful open house program if you’re managing your activities with a checklist. Regardless of whether you do or don’t create a list, below are the items that I think you must have on your open house checklist. These can easily be customized for every open house you do.
DURING THE OPEN HOUSE
It’s what happens during your open house that will ‘wow’ attendees, elevating your open house from lackluster to amazing.
Even if you’ve done an amazing job preparing for and getting people to your open house, that’s only the beginning. Unless you provide a welcoming and professional atmosphere, visitors will likely walk in, and then walk out. Capturing their attention with eye-catching visual props (and accompanying information) is critical to building relationships – and building your business.
There is a lot of information in this article, and many ideas for how to create a memorable open house for every attendee. It may feel overwhelming at first. Just tackle one piece or idea at a time and start building your system and plan. Before you know it you’ll have everything you need to really ‘wow’ your open house visitors.