Make your next open house truly unforgettable and actually create new business rather than watching it walk back out the door! Includes:
All templates are customizable with your content, contact information, photos, branding, and include example content that you can use
get started as quickly and easily as possible.
This week, I want to discuss why it’s so important for you to choose the right house for your open house. It’s not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to choose the house! And I’m going to tell you exactly how to do that.
First and foremost, not all houses are great candidates for an open house. If a house is in a rural area, or in a physical location that presents challenges, you’ll spend a lot of money on marketing and a lot of wasted time sitting by yourself waiting for buyers to find you. That is not the best use of your resources.
However, when you pick the right house – for the right reasons – you’ll find that your success rate in generating new prospects and clients will increase substantially.
Here are the categories for houses that are great candidates for your next open:
Now that you know which houses are the best candidates for an open house, you need to determine how to attract potential buyers (and future sellers) to your open house.
Here are my “Top 5 Traffic Generators”
Lastly, I want you to think about open house options – those “outside the box” option that can generate additional traffic.
I’ve just given you a lot of ideas — and things to think about. What I want you to do now is toss your preconceived notions about open houses out the window and start thinking outside the box. Open houses can be an amazingly successful strategy for you — if you pick the right houses, determine how to build traffic, and schedule them to maximize your reach.