Recent Additions to Club Zebra
With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.
Mar 14, 2012
Have you ever asked yourself why you haven't reached the full potential of your abilities? You know in your heart that you can be more, but you're not quite there yet. Finding out why you're not requires some deep soul-searching. Take a few moments right now to ask yourself three questions, the answers to which will unveil what's holding you back.
Mar 14, 2012
Think about the last time you made a major change in your life or your business. What was it that compelled you to make such a big life decision? What was the motivation behind it? What was it that made you say, "I have to make a change?" Was it an outside event that pushed you to make that change?
Mar 14, 2012
You know them. You talk to them. You work with them. They are those dynamic real estate agents who do well no matter what. The market can crash - but for them, that's okay. They do well anyway. They have that "special something." They never become overwhelmed by anything - not by the market, not by their clients, and not by the day-to-day real estate grind.
Mar 14, 2012
As a small business owner, you are the boss. You run the show. You're in charge of marketing, promotion, operations, and service. Perhaps you’re a master of all of these. Yet, one of the biggest mistakes I see in small business owners - and, yes, that includes you as a real estate agent - is something very basic, and deadly to your business.
Mar 14, 2012
Think open houses aren't effective in today's tech-driven society? Think again! Open houses - if done strategically - can generate more business than you would ever imagine.
Mar 14, 2012
This week, I want to discuss why it's so important for you to choose the right house for your open house. It's not just a matter holding an open house because one of your sellers wants you to. I want you to avoid doing that! Instead of letting the house choose you, you need to choose the house! And I'm going to tell you exactly how to do that.
Mar 14, 2012
As the third installment of my open house series, I want to discuss how you prepare for your open house, and then how to actually host a highly successful open house.
Mar 14, 2012
As the fourth and final installment of my open house series, I'm going to share the importance of strong follow-up and communication plans, and why you'll never achieve the full potential of an open house without them.
Mar 13, 2012
One of my colleagues has been raving about a local business. She keeps telling me, "Denise, you just HAVE to visit this place! It's a local farm that grows apples but it's just amazing on so many levels."
Mar 13, 2012
Today's savvy sellers require much more information than a CMA and a smile. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to know they are hiring an expert. If your listing presentation isn't one of your most powerful tools, you're going to lose the listing.
Mar 13, 2012
In Listing Presentation #1 - Polish Your Presentations I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I'm going to look at the first of those categories - pricing - to illustrate how powerful pricing tools can enhance your listing presentation.
Mar 13, 2012
This is the third article in my series on powerful listing presentations, where we'll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Mar 13, 2012
Regardless of whether technology is important to you in your personal life, you must step up to the technology plate when it comes to your business. In today's world, providing the widest possible array of online marketing tools is critically important to your success as a listing agent.
Mar 13, 2012
I want to discuss the power of your print marketing tools... and why you simply must spend time creating a portfolio of materials that represents your professional expertise and shows your sellers exactly how you'll market their home.
Mar 13, 2012
Humans, by nature, are visual creatures. What we see with our eyes is what tugs at the strings of our heart, and engages us emotionally. Because of this, visual cues are extremely important in real estate - it's the way we first connect buyers to homes, and it's the way those buyers ultimately move beyond simply looking at homes, to mentally creating new memories in that home... before they even live there.
Mar 8, 2012
In order to create a plan that will enhance your quality of life you must first decide what is REALLY important to you. Most people's priorities have nothing to do with what they want (or their values) but rather what they just must do or need to do to simply catch up with all the events that are going on in their hectic lives.
Mar 8, 2012
When we have all the parts in place for a healthy blog we have a Web vehicle that will give us a better quality of life in our business.
Mar 8, 2012
For any business owner, technology is a powerful tool. When used to its full potential, it helps you save time, make money, and can make the previously impossible a possibility. On the flip-side, technology is equally as powerful in its ability to slow you down. It can cost you money. It can create huge challenges in your business - if you don't know how to use it.