Recent Additions to Club Zebra
With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.
Aug 13, 2012
Share the different features and amenities that can be found at the different new home communities in your area and do wonders for your search engine optimization!
Aug 10, 2012
When you master being able to handle conflict - and that doesn't mean you'll be able to change every outcome - then you will have grown in being able to control yourself and produce more win-win situations, approach conflict with more confidence and reduce the overall stress of a profession that is frequently visited by conflict. Listen as we talk about how to effectively set and manage expectations, whether you are in a multiple offer situation, price setting, or the dealing with inspection report reactions.
Jul 15, 2012
Many sellers tried unsuccessfully at some point in the past three to five years to sell their home. And many of them were frustrated by that lack of success that the market at that time allowed. Whether you listed your home unsuccessfully in the past or you are beginning to think about selling, today's market offers a much better opportunity to successfully sell your home.
Jul 15, 2012
The next time you think about selling your home, think about home warranties. If you're unfamiliar with the concept, a home warranty is basically a service contract to complete future repairs and/or replacements on household appliances and systems. Home warranties benefit both buyers and sellers, and I think they should be part of every real estate transaction.
Jul 15, 2012
After many years of inactivity, we are beginning to see signs of life in the building industry. Although about 75% of the home sales in this country involve resale homes, new homes are always in demand for a number of reasons.
Jul 11, 2012
Unsure of what you should be keeping track of for your leads and potential clients? Want to save a little time creating your own worksheet for doing that same tracking? Download and use our lead database tracking worksheet with Microsoft Excel®.
Jul 8, 2012
In this first letter to send out via a renter campaign, also include three properties currently for sale which would be similar to the amount they are paying for rent.
Jul 7, 2012
Since some agents use a "fake buyer" to lure in potential homesellers, how do you compose a letter when you truly have a buyer wanting a home in a particular neighborhood, style of home, amenities, etc? They key is to make it convincing enough through details to indicate you actually do have a living and breathing buyer who is interested in buying.
If you have already exhausted the expired listings who meet that criteria, you can send this letter.
Jul 7, 2012
When you are getting the word out about an MLS Shortage, don't just tell the market, show it! With this letter and graph, show how the market has responded to the shortage with greater price increases than the rest of the market. Download with the Excel file to create your own graph.
Jul 6, 2012
In our July call Denise approaches the importance of taking time off. How not taking time off has a negative impact on your business, on your family and friends, and on your health - whereas actually taking time off helps all of these things. As real estate agents, we know that you feel the pressure to be on-call 24 hours a day, 7 days a week. This makes scheduling time away from work all the more important. Listen on for strategies on how to make this actually happen so that you can take control of your quality-of-life.
Jul 1, 2012
This article will help you discuss the importance of timing when buying or selling, and will illustrate how supply and demand works in a real estate market.
Jul 1, 2012
This is the first letter to send out to a new FSBO in your database. Send this letter with your bio and credentials.
Jul 1, 2012
Many FSBOs think that by just putting a sign on the property and listing on Craigslist is enough to have their home shown. Tout the benefits of working with a professional without coming out and saying so in this letter and accompanying information.
Jul 1, 2012
Use this letter to target any shortage from price points, style of home, area, etc
Jul 1, 2012
Use this letter to target any expired listing with similarities to a subject property which has just pended quickly.
Jul 1, 2012
Don't just tell your targeted MLS shortages about the lack of inventory - show it with this article, complete with editable listing to pending graph. Download the accompanying Excel file and update with your own information.
Jun 30, 2012
Invite neighbors to the open house and show your concern for their safety! "With open houses comes additional traffic to your neighborhood. Because we do anticipate increased traffic when holding open houses, I am happy to place 'slow down' signs and flags in front of your property during open house hours."
Jun 30, 2012
This is the first "hard-copy" contact with the absentee owner - you want to be sure to give the absentee owner clear, personalized, and relevant information. That is the function of the Introductory Package. It includes 1) a letter that recaps the phone contact you made and 2) your bio sheet, which describes your business philosophy and experience.