Recent Additions to Club Zebra
With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.
Oct 10, 2011
In part three of our five-part series on great follow-up tools we cover articles. Denise talks about how sending out articles helps to build credibility and how it is truly a great follow-up tool.
Oct 10, 2011
This is part two of our five-part series on great follow-up tools. In this segment, Denise talks about how you can never have a shortage of follow-up resources and focuses on the Monthly Market Watch mailer. She will cover what your clients want to see in it and how to convey that information effectively.
Oct 10, 2011
This series is on great follow-up tools, because follow-up tools are the number one way to stay in touch with your clients - both buyers and sellers. This week we cover the Quarterly Report, what goes in it and what the narration sounds like.
Oct 5, 2011
Brand identity has become such an important part of marketing that it is virtually impossible to identify even a single successful company that has not invested heavily in their brand. Unfortunately, few small businesses - and even fewer entrepreneurs or sales people associated with larger organizations - think about the importance of creating a brand.
Simply put, a brand is a visual representation of who you are, what you offer, and what experience the client will have when using your products or services. Brands function as "memory markers," allowing potential customers to quickly tap into an emotional, logical, and cultural experience associated with a brand. A brand is not just a logo, but logos, slogans, color palettes and materials that together create a visual representation that foretells the customer experience and identifies your business.
Download this white paper to learn why branding is critical to your success, what branding mistakes to avoid, how to identify with your target audience, what the parts of a brand are, and what your branding objectives should be.
Oct 3, 2011
Whether you're blogging, or thinking about blogging, this e-book tells it like it is. Nationally recognized blogging authority Frances Flynn Thorsen has partnered with training and marketing powerhouse Denise Lones to create an e-book that answers some of the most important questions in the blogging world.
Oct 2, 2011
Annual Client Reviews allow you to continue building relationships with past clients by delivering a snapshot summary of their home's value. In any market, clients are hungry for information about the potential value of their home. The Annual Client Review provides that! This table of contents provides an overview of the recommended structure of the Annual Client Review.
Sep 29, 2011
In this episode, we're dealing with an agent on the other side of the transaction that is driving us crazy. She has done nothing that she's supposed to do and our buyer is getting ready to walk away from the transaction. How will Denise tell this agent exactly what it is that she's doing wrong and how will she to present it? Watch and see.
Sep 29, 2011
In this segment of Overcoming Objections, Denise meets with a seller because she's received an offer on the seller's home. But, the seller doesn't even want to talk to Denise and is very upset. What has gone wrong? Watch to find out.
Sep 29, 2011
Today Denise is back at a seller's home. They received an offer last night. The wife loves the offer, but the husband doesn't. The challenge is, how are we going to get them to both to agree to sell this home? Is it in their best interest? Let's find out!
Sep 29, 2011
In this episode, Denise has to meet with a seller who is very, very angry with her. Something happened at an open house that Denise held for her home. She is beyond mad and Denise has to deal with this classic case of conflict. Watch how Denise does it.
Sep 1, 2011
Are you a distracted agent who's always looking for the, "latest thing?" In this short pep-talk, Denise talks about how "bright, shiny objects" distract agents from being successful and what do to about it.
Sep 1, 2011
Can your real estate invitation letters draw more buzz? A special invitation to the neighbors should be part of your plan. We’ve made it easy for you by creating the letter template. Simply add your open house details and contact information!
Sep 1, 2011
Tour of homes is a great tool to give to potential open house attendees prior to leaving the open house. It provides them an in depth look at the other homes that are selling in the immediate area. It also gives them a home scoring worksheet, a map with directions, and your contact information.
Aug 30, 2011
Denise takes you on a tour of how to do lead generation for Promoters and Supporters - the people people. They love going out, socializing and building relationships. If you are a promoter or a supporter, learn what lead generation is a great fit for you.
Aug 30, 2011
It's time to look at lead generation for the two remaining personality styles - Controllers and Analyticals. This video focuses on these personality styles and their best lead generation opportunities.
Aug 30, 2011
How do you find your target market so that you are fishing for business successfully? Denise reviews the key parts of successful lead generation and help to find the right market so that you can generate a steady stream of clients in your business.
Aug 29, 2011
Watch Denise as she begins her series on lead generation with a discussion of the four personality styles and their impact on successful lead generation.
Aug 28, 2011
Have you hired an assistant? Learn why doing so may be worth your consideration.