Recent Additions to Club Zebra

With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.

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Join Club Zebra Pro Business Planning for Real Estate Agents
Nov 29, 2010

Business Planning for Real Estate Agents

Denise covers the importance of business plans, action plans and the impact that a good business plan can have on your business.

Join Club Zebra Pro Conflict
Nov 22, 2010

Conflict

Today we're talking about conflict - this is a subject that gets agents nervous and unfortunately holds them back. In this tip Denise introduces how to deal with conflict.

A Is For Automation
Nov 11, 2010

A Is For Automation

As our world of ever-expanding technology creates further demands on our time (even though it's supposed to free up more time for us - that's a laugh!), it becomes more and more clear to me how important automation is to a real estate agent.

A Shocking Phone Call
Nov 11, 2010

A Shocking Phone Call

You know something is very wrong with our industry when a top producing agent - and I'm talking a major player here - calls to inform me that she's going to be getting out of the market.

Accountability Why You Need It And Why It Works
Nov 11, 2010

Accountability Why You Need It And Why It Works

Discover the power of accountability and the impact that it has on peoples' lives.

An Easy Way to do FSBO Searches
Nov 11, 2010

An Easy Way to do FSBO Searches

The easiest way to work with 40 FSBO listings at a time is to do your searches weekly, then categorize and rate the potential listing when you get it. For example: break them down to 5 to 8 categories.

Are You A Business or Just Another Real Estate Agent
Nov 11, 2010

Are You A Business or Just Another Real Estate Agent

Many real estate agents fail to act on one essential truth - they are a business.

Birds of a Feather
Nov 11, 2010

Birds of a Feather

I recently visited a real estate office for a business analysis. I walked in and said hello to the receptionist, who told me that the manager would be with me in a few minutes. I noticed four people talking in the resource room. By their conversation, they seemed to be real estate agents. One was doing floor duty and the others were - well, I'm not exactly sure what the others were doing.

Building Tomorrow's Business Today
Nov 11, 2010

Building Tomorrow's Business Today

The challenge with the real estate business is that often when you work the hardest is when you get paid the least. In real estate you don't get paid when you call a client, you don't get paid when you list a house, you don't get paid when you do a mailout, you don't get paid when you work on your marketing, and you don't get paid when you do CMA's.

Contrarian Selling - The Key To Big Money In Real Estate
Nov 11, 2010

Contrarian Selling - The Key To Big Money In Real Estate

Most people are conformists, not contrarians. When we're children, society drills it into our heads to "fit in," "follow the crowd," and "avoid making waves." This may work when you're in grammar school, but when it comes to selling real estate the opposite is true. Being a contrarian is your key to big money because it helps you to stand out from the crowd, which is much more important than fitting in.

Does Your Listing Presentation Need Help?
Nov 11, 2010

Does Your Listing Presentation Need Help?

The listing presentation is the crucial key to your life as a real estate agent. It's that one moment where you truly need to shine. But most agents treat the listing presentation as, "just another task." The reality is that today's sellers are expecting more. They want props. They need "show and tell." They want to know EXACTLY what you're going to do and when you're going to do it.

Don't Be Afraid To Toot Your Own Horn
Nov 11, 2010

Don't Be Afraid To Toot Your Own Horn

You are the best, aren't you? Well, if you don't believe you are, then you should seek another profession. Real estate is a competitive industry and selling ourselves is one of the most important skills we need to survive. As kids, we were all instructed to "Play fair," "Don't rock the boat," "Be nice," and "Don't brag." In business, however, we need to learn to toot our own horns and let the world know that we are the best.

Don't Cut Back Double Up Instead
Nov 11, 2010

Don't Cut Back Double Up Instead

The time has come. In this upside-down economy, it's time to do something special with your marketing. I'm sure you've heard agents discussing what they're going to do. I'm sure you've heard advice-givers saying, "Reduce your marketing and advertising until the market comes back."

Five Actions That Will Doom Your Marketing Campaign To Failure
Nov 11, 2010

Five Actions That Will Doom Your Marketing Campaign To Failure

Most agents look at marketing as a single topic - just one task to perform. Nothing could be further from the truth. Marketing is a multi-faceted endeavor that is so much more than putting your face on a business card and handing it out. Marketing is a cohesive plan of action that gets you noticed and remembered long after your service to the client is completed.

Five Simple Truths About Lead Generation
Nov 11, 2010

Five Simple Truths About Lead Generation

I'd like to talk about lead generation. Maybe you just groaned. I know. Lead generation is not a topic that makes most agents jump for joy. However, if you don't pay attention to lead generation, then you may as well shut your door and go home. It is an ESSENTIAL tool in your business and must be used consistently.

Five Tools To Implement In The New Year
Nov 11, 2010

Five Tools To Implement In The New Year

Here we are. The holidays are over. Time for a fresh start. Had a bad last year? Put it behind you. It's over and done with. Time for a new you. It's time to figure out what you need to move your business up to the next level.

Five Ways To Boost Your Expert Status In The Eyes Of Your Clients
Nov 11, 2010

Five Ways To Boost Your Expert Status In The Eyes Of Your Clients

Expertise is the number one word that should come to people's minds when they see your name. If you're still projecting the old image of a pushy real estate salesperson who is only interested in getting them to sign on the dotted line, then you need to reframe yourself in the eyes of your clients.

Geographical Farming For The 21st Century
Nov 11, 2010

Geographical Farming For The 21st Century

In today's internet-driven world, real estate agents often overlook a powerful tool that still works: geographical farming. While there are more marketing options now than ever before, this old-school approach is still an incredible choice for lead generation.

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Page 53 of 59