Recent Additions to Club Zebra
Oct 22, 2025
In this edition: housing affordability and what we can't control, building lessons in today's economy, a year of housing, updated discrimination language that is making people crazy, government shutdown impacts, Zillow-Rex lawsuit review, housing inventory and sales, new construction SFR permits weaken even while builder expectations rise, the decline of custom homes, regional market analysis, mortgage markets tip down, and answers to your questions.
Oct 22, 2025
Whether it has been years or a lifetime, choosing to move on from real estate to retirement is a tough decision. From decision making, to preparation, to passing-the-baton, Denise has helped many agents successfully navigate through the retirement process and has solid advice to help lead you through the decisions that will lead to a happy transition.
Oct 15, 2025
Maintaining that "Just Listed" freshness is difficult! Here are some tips for your sellers. Feel free to add your own advice or local solutions to customize it further.
Oct 15, 2025
Those unfamiliar with wells may finding buying a home with one intimidating! Provide basic information with this article. Agents, you may even want to consider adding this content to your buyer package if you sell homes in rural areas.
Oct 15, 2025
A pre-inspection can be a good option to help a seller prove value. There are plenty of reasons why getting a pre-inspection makes good listing sense. Feel free to add your own examples and stories to this article.
Oct 14, 2025
Whether it is triggered by sour relationship, a tempting offer from another office, an unhappy commission split, a brokerage buy-out, or whatever the reason: most agents will experience the desire to change brokerages at least once in their career. Denise takes you through analyzing the reasons, justifying the move, planning your timing, and the essential things you need to do to protect your business along the way.
Oct 7, 2025
Leaves are turning, the real estate market is cooking and Denise is back with our fall edition of Denise Unleashed – where we put coach Denise to the test with questions from our Club Zebra and coaching members.
Oct 1, 2025
Your online presence could be a heroic partner to your business or a silent wound that is hurting you without you even knowing. We’ll be discussing the value of an online presence, what you should have even if you aren’t marketing online, the highest value places to have your presence polished, and the details worth focusing on. Good or bad, your online presence makes a difference!
Sep 30, 2025
In this episode of Market Survival Guide: The Compass merger, national housing market analysis, housing starts remain soft and SFR trends downward, builder confidence steady and looking up, mortgage rates, U.S. unemployment, and answers to your questions.
Sep 24, 2025
From landing pages to QR codes to lead capture and more, we are discussing ideas for supporting your marketing campaign at your website. Follow along as we explore how these options are supported on our AgentFire real estate website platform and compliment your marketing efforts both online and offline.
Sep 16, 2025
Do you know you need to have a marketing message, but get stuck? You don’t have to resort to recycling national content or AI to get the job done! Jamie and Shauna highlight ten effective content ideas that have driven successful campaigns for other agents and how you can capitalize on this creativity when working on your own campaigns.
Sep 15, 2025
This article reviews some general types of heating systems a buyer may encounter (if you see something else in your area, be sure to add it), costs, lifespan, and other considerations. This is a good general article that you can use for a mailer (usually as we move into fall) or it can even be used in a packet of information for buyers.
Sep 15, 2025
We all know kitchens and bathrooms should be thoroughly cleaned, but these 7 other spaces can make or break a sale! Tackling them can translate into big bucks!
Sep 15, 2025
Interest rates just dropped to their lowest point in over a year and mortgage applications rose as a result. With strong inventory and a possible Federal Reserve rate drop (which may or may not impact mortgage rates), buyers are seeing this as an opportunity to hop off the fence. Do the persistent fence-sitters have all the info?
Sep 9, 2025
Completing this one-page campaign worksheet will help you think about the different parts of your marketing campaign. Then you can add your planned activities to your calendar and keep your campaign on track! For campaign examples, check out our Denise Live episode, How To Build a Campaign from Start to Finish in the related links below. Also available in Canva!
Sep 9, 2025
If you are a visual learner, this 12-month planner can help you find holes, overloaded months, lack of diversity, and other potential problems in your marketing campaign planning. Also available in Canva!
Sep 9, 2025
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
Sep 2, 2025
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.