Recent Additions to Club Zebra
With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.
Sep 17, 2013
Our topic this month was "From Attorneys to Zen Masters: Growing Your Niche Market." Listen in as Denise covers four different ways to approach niche markets, with a bevy of examples for exactly how to be successful and market to each one. We'll also cover strategies for entering a niche market and how to identify the right niche market for you. Curious about how to break into equestrian properties or the luxury market? Is there a market specialty that you have or wish you had? Denise has some great advice for you in this call.
Aug 28, 2013
Over the previous two months we have talked about why a website is an important lead generation channel, how to create great content and how to attract visitors and subscribers. This month we'll be taking those visitors and turning them into prospects. Denise has some great conversion facts for you, a step-by-step process for lead conversion and rules that you can build into your business today that will make a difference in how well you nurture your online leads.
Aug 22, 2013
90% of all buyers are looking for their next home online. Sellers need to be aware of this powerful engine critical for getting their home sold. Many agents cannot clearly articulate where their listings are being syndicated or why it is important. Be the expert when it comes to this topic!
Aug 16, 2013
Immigration reform is a timely topic and a contentious one at that. But if it passes, do you know what the impact on the housing market could be?
Aug 16, 2013
Leveraging Other People's Money to invest in real estate - whether as a first time homebuyer or a multi-plex investor - can be very lucrative.
Jul 23, 2013
In this episode, Denise and guest speaker Randy Bowers, Director of Technology for The Lones Group, will be sharing how you can develop a base of both fresh and return visitors to your website. So, if you have been wondering how to pick winning keywords, how you can outrank national companies like Zillow, or how to keep things fresh on your website so that visitors have something to come back for, then we have answers for you. These are some of the keys to your online lead generation strategy in an increasingly connected world.
Resources mentioned in this call included: Google Keyword Tool, Open Site Explorer and Hoot Suite
Jul 15, 2013
Trains? Planes? Automobiles? The sources for extraneous noise are everywhere, and they can turn a dream home location into a nightmare! Warn your buyers of this invisible threat before they get their heart set on a property that is beautiful in photos but dreadful from the front porch.
Jul 4, 2013
A title review can be one of the most important points of the transaction, but most buyers and sellers don't know what it is or why they need it.
Jun 25, 2013
This months's call is all about lead generation through blogging. Blogging can be a powerful component of your an lead generation strategy since it creates valuable local content, establishes you as an area expert, helps you develop a following and many other reasons. We'll cover some of those reasons in this call, so if you've been wondering, what does a blogging plan look like? How often should I blog? What on earth do I write about? Denise has the answers and this is the call for you.
Jun 17, 2013
Carbon monoxide has garnered a lot of attention as of late, but radon is a very dangerous element that can be found in homes as well. Share this information with your clients.
Jun 17, 2013
There are people who like the idea of purchasing a property for investment, but are not sure how to get started. This article will illustrate some of the first steps potential investors need to take before purchasing an investment property by showing that you are well-versed in the ins and outs of real estate investments.
Jun 6, 2013
At a loss for words? Let us help. Here are three sample emails that cover a range of typical follow-up scenarios.
May 30, 2013
If you have strong opinions about whether a buyer should waive the inspection, share these in a blog. There are more options available to a buyer who wants to get an offer accepted.
May 28, 2013
Learning the nuts and bolts of the Pricing System 2.0
May 21, 2013
Learn how to speak the language of different generations. Each has different expectations, different communication preferences and different sales queues. Denise covers how different personalities come into play with different generations and how your own personality might conflict with some generations.
May 15, 2013
You may have clients thinking of purchasing a vacation property with the interest rates still low. Let them know that you know the ins and outs of buying a vacation property. You may find yourself referring out some of your clients to areas across the country and receiving referral dollars in return!
May 15, 2013
Whether a client is considering buying or selling, make the case for hiring a local expert - You!
May 10, 2013
"I need to fix my house but I need all my money for the next house" is probably one of the most frequently asked questions by sellers when it comes time to sell. What to do? Answer this question in this blog post sure to garner search engine attention.