Recent Additions to Club Zebra
With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.
Mar 13, 2012
Today's savvy sellers require much more information than a CMA and a smile. They expect an in-depth analysis of their local market. They want a customized marketing plan, tailored to their home and their needs. They want to know they are hiring an expert. If your listing presentation isn't one of your most powerful tools, you're going to lose the listing.
Mar 13, 2012
In Listing Presentation #1 - Polish Your Presentations I talked about the importance of having a powerful listing presentation that covers five critical areas: pricing, communication, technology, marketing, and home presentation & photography. This week I'm going to look at the first of those categories - pricing - to illustrate how powerful pricing tools can enhance your listing presentation.
Mar 13, 2012
This is the third article in my series on powerful listing presentations, where we'll be covering pricing, communication, technology, marketing, and home presentation & photography. This week I want to discuss powerful client communication tools and how they will enhance your listing presentation.
Mar 13, 2012
Regardless of whether technology is important to you in your personal life, you must step up to the technology plate when it comes to your business. In today's world, providing the widest possible array of online marketing tools is critically important to your success as a listing agent.
Mar 13, 2012
I want to discuss the power of your print marketing tools... and why you simply must spend time creating a portfolio of materials that represents your professional expertise and shows your sellers exactly how you'll market their home.
Mar 13, 2012
Humans, by nature, are visual creatures. What we see with our eyes is what tugs at the strings of our heart, and engages us emotionally. Because of this, visual cues are extremely important in real estate - it's the way we first connect buyers to homes, and it's the way those buyers ultimately move beyond simply looking at homes, to mentally creating new memories in that home... before they even live there.
Mar 8, 2012
In order to create a plan that will enhance your quality of life you must first decide what is REALLY important to you. Most people's priorities have nothing to do with what they want (or their values) but rather what they just must do or need to do to simply catch up with all the events that are going on in their hectic lives.
Mar 8, 2012
When we have all the parts in place for a healthy blog we have a Web vehicle that will give us a better quality of life in our business.
Mar 8, 2012
For any business owner, technology is a powerful tool. When used to its full potential, it helps you save time, make money, and can make the previously impossible a possibility. On the flip-side, technology is equally as powerful in its ability to slow you down. It can cost you money. It can create huge challenges in your business - if you don't know how to use it.
Mar 8, 2012
It's about time we had a little discussion about email. It is one of the biggest challenges I see agents dealing with every day. I bet you know what I mean. It starts in the morning like a slow drip of a faucet - one, two, three, and then suddenly there are ten email messages waiting for you. Before you know it, your inbox is cluttered.
Mar 6, 2012
Seller communication is a snap when you have a template to deliver the details.
Mar 6, 2012
Annual Client Reviews allow you to continue building relationships with past clients by delivering a snapshot summary of their home's value. This video in our follow-up and client communication series discusses annual client reviews, and how to implement them in your business.
Mar 6, 2012
Watch Denise as she begins her series on follow-up and client communication with a discussion of the need for consistency, and the use of an annual communication plan.
Mar 6, 2012
To follow-up and communicate effectively you need to have the right marketing pieces to deliver the message. Get our list of the top tools for client communications.
Mar 6, 2012
You may think you know how you're perceived by your clients, but you may not have the full story. The Client Survey tool helps the most important person in the transaction - your client - measure your performance.
Mar 6, 2012
Are you ready to hear what your clients have to say? We'll talk about the value of client surveys, and why you need to think about incorporating them in your business plan.
Mar 6, 2012
Don't miss this video which focuses on best practices for communication during the transaction.
Mar 6, 2012
In my business, I talk to a lot of agents. I talk to agents about their successes. I talk to agents about their challenges. I talk to agents who love what they do; I talk to agents who are struggling to stay afloat in this economy. No two conversations are alike, because no two agents are alike.