Recent Additions to Club Zebra
Apr 15, 2022
Buying a second home, whether it provides an income stream or not, can be a savvy way to build wealth. Some homeowners are tapping into their equity to do just that. The Future Value Calculator is also attached to this article so you can run scenarios with your clients.
Apr 12, 2022
Leveraging your current listings into future listings is key in today’s market and open houses offer a great opportunity for real face-to-face engagement with other potential sellers in the area. Here, we discuss two strategies: how to get more open houses by positioning yourself as the go-to agent for open house referrals and neighborhood outreach that leverages your expertise with local homeowners!
Apr 7, 2022
Chelsea and Dustin wanted a professional look that would unite their marketing in print and digital forms, stand out from their peers, and convey their professional but approachable business style.
Apr 5, 2022
Getting back to face-to-face client interactions is a critical piece of your real estate strategy this spring. Coach Denise leveraged open houses so effectively that it became a mainstay of her business generation - and much of what she learned began with showing model homes in new construction. Learn the keys to attracting steady traffic, crucial props for guiding visitors through a property, how to showcase value, and how to sell both the home and the neighborhood.
Apr 5, 2022
This week in Market Survival Guide: market fears, will there be a recession, the "inverted yield curve", understanding market fundamentals, economic risks and consequences, the "designer housing market", labor shortage analysis and impact, job creation, how has employment changed in since 2020, inventory shortage continues, today's real estate demand drivers, and answers to your questions.
Mar 31, 2022
With over a decade of experience as a real estate agent, Erena needed a brand that would help her work smarter and stand-out from the crowd.
Mar 29, 2022
Do you struggle to visualize how to reach your goals? You’re not alone. In today’s fail-fast-and-learn-lessons world, taking a shortcut and skipping the work of planning is a strong temptation. Yet a little effort into planning can save you money, time, and greatly increase your odds of success. Join us as we look at three parts of your business where you can use the power of planning to your advantage: your database, your lead generation, and your finances.
Mar 22, 2022
Equestrian, geographical farms, and recreation housing markets have a lot to offer for agents who are willing to develop their knowledge and do more than scratch the surface. Dive into the special client needs of each and how to attract them by speaking their marketing language.
Mar 17, 2022
There are plenty of other ways to sweeten the offer with reducing or eliminating contingencies (such as inspection, financial, appraisal, etc) which should definitely be reviewed, but these are unique ways to draw attention to your offer. In this market, it pays to stand out!
Mar 15, 2022
Here are six out-of-the-box items to discuss with buyers when competing in a multiple-offer market. You never know when that little something to the buyer turns out to be a big benefit to the seller. This article is set up with six boxes but you can easily format into your template whichever way you choose.
Mar 15, 2022
Today's sellers may think that all a real estate agent needs to do is stick a for sale sign in the yard. But what a real estate professional does now to market a property now is as critical as a market that is favorable to buyers.
Mar 15, 2022
If your client is thinking about selling, they may be wondering how much money they will have when the transaction closes. This is also known as “Net Proceeds”. There are a number of expenses that are paid out of the profits on a home sale. Although each transaction and contract are different and some of these can be negotiable, this article reviews some of the common expenses that should be included in calculating net proceeds.
Mar 15, 2022
Meet two fantastic agents that have practiced niche marketing for years. Learn from Karmin Pincus, whose specialty is military relocation, and Steve Clark who specializes in home assemblages. Both embody the skills that a specialist in their niche needs for success and are here to share their journey with you.
Mar 15, 2022
This week in Market Survival Guide: Addressing marketplace fear in times of conflict, preparing for federal interest rate increases, real estate demand drivers, disappearing mask mandates, economic risks, and answers to your questions.
Mar 8, 2022
Thinking about breaking into the luxury market? Aside from market research, you should also familiarize yourself with the various systems and amenities that can be found in your local luxury market. This checklist is a guide for your research. For each category, determine the types and/or brands, installers, and maintenance providers for each.
Mar 8, 2022
Many agents look upon high-end listings with a bit of envy and wonder: Was that luxury agent just at the right place at the right time or is there a special formula that any agent could follow with a little practice? Denise has studied luxury for decades and helped dozens of agents along the way. Discover what it takes to make it in the luxury housing market.
Mar 1, 2022
This week in Market Survival Guide: The Russian elephant in the room, historical conflict of conflict on housing, and answers to your questions.
Mar 1, 2022
Niche marketing is a targeted campaign at a specific slice of the housing market. It can be geographical, generational, a particular type of property, or even a particular demographic of clientele. Learn how to get started, how long it takes to develop, how to choose your niche and determine if it is viable, and what to do to establish yourself as an expert to your target audience.