Recent Additions to Club Zebra
Sep 16, 2025
Do you know you need to have a marketing message, but get stuck? You don’t have to resort to recycling national content or AI to get the job done! Jamie and Shauna highlight ten effective content ideas that have driven successful campaigns for other agents and how you can capitalize on this creativity when working on your own campaigns.
Sep 15, 2025
This article reviews some general types of heating systems a buyer may encounter (if you see something else in your area, be sure to add it), costs, lifespan, and other considerations. This is a good general article that you can use for a mailer (usually as we move into fall) or it can even be used in a packet of information for buyers.
Sep 15, 2025
We all know kitchens and bathrooms should be thoroughly cleaned, but these 7 other spaces can make or break a sale! Tackling them can translate into big bucks!
Sep 15, 2025
Interest rates just dropped to their lowest point in over a year and mortgage applications rose as a result. With strong inventory and a possible Federal Reserve rate drop (which may or may not impact mortgage rates), buyers are seeing this as an opportunity to hop off the fence. Do the persistent fence-sitters have all the info?
Sep 9, 2025
Completing this one-page campaign worksheet will help you think about the different parts of your marketing campaign. Then you can add your planned activities to your calendar and keep your campaign on track! For campaign examples, check out our Denise Live episode, How To Build a Campaign from Start to Finish in the related links below. Also available in Canva!
Sep 9, 2025
If you are a visual learner, this 12-month planner can help you find holes, overloaded months, lack of diversity, and other potential problems in your marketing campaign planning. Also available in Canva!
Sep 9, 2025
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
Sep 2, 2025
Too often agents start a marketing effort without thinking it through and then the campaign falls apart, half-way executed before it can start to yield results. Denise and Shauna discuss how to create a marketing campaign and why right now is the time to plan. We will be covering campaign goals, targeting, budgeting, media, and frequency.
Aug 28, 2025
This demographic has the pocketbook, but wants and expects good service.
Aug 26, 2025
You can't improve what you don't measure! Measuring your success is a critical part of maintaining forward momentum. Whether your goals are business-related or personal, setting reasonable benchmarks and keeping your goals visible at all times is a great way to stay on target. We are going to review some tools to do just that!
Aug 20, 2025
Potential clients are unlikely to contact you just because they saw or heard one piece of marketing. Marketing experts know this and that it takes consistency over time to build the credibility that leads to becoming a client. Here are actions you can take to increase your credibility with your potential clients.
Aug 19, 2025
It is the end of summer and for many, one of the least productive times of the year! The outdoors may be beckoning you to come and play, but your brain is making you feel guilty because of the items on your to-do list that aren’t checked off. Any forward progress is still progress! Join Denise as she provides you with a Productivity Survival Guide to get you through the least-productive times of the year and feel great with the progress you have made.
Aug 19, 2025
This month in Market Survival Guide: Homes.com marketing at sellers vs Zillow, second home markets open up, generational wealth transfer, three of four metro markets post home price increases, active listings finally reaches parity after 5 year slump, existing home sales pause anticipating rates, housing starts continue to fall behind, affordability continues to hurt SFR starts, builder confidence drags from rates-traffic-supply challenges, multifamily housing permits gain, regional market updates, all WA pending-v-active gap widens but prices remain strong, consumer confidence analysis, mortgage rates dip slightly, employment and inflation report, and answers to your questions.
Aug 15, 2025
Sound HOAs can boost property value while a poorly-managed HOA can cause buyers to run for the hills. Encourage your homeowner clients to get involved with the HOA to shore them up prior to selling.
Aug 15, 2025
Modular home construction is on the rise, especially as a solution to middle housing. What is it, how does it work, and what are the benefits? This article provides your clients with an overview.
Aug 15, 2025
Homebuyers should take steps to prepare for homebuying well before they are ready to buy. This article outlines some early steps and things to think about.
Aug 14, 2025
The Hour of Power may be the king of productivity, but there are additional healthy habits available to take what you can get done to new a new level. Denise covers 5 other techniques that you can use to stay on track!
Aug 7, 2025
Built on expertise developed over years of participation in Washington State's housing industry at every level, Denise shares ten critical points that every real estate agent should know about middle housing and how issues they will encounter in the field.