Recent Additions to Club Zebra
Mar 15, 2022
Here are six out-of-the-box items to discuss with buyers when competing in a multiple-offer market. You never know when that little something to the buyer turns out to be a big benefit to the seller. This article is set up with six boxes but you can easily format into your template whichever way you choose.
Mar 15, 2022
Today's sellers may think that all a real estate agent needs to do is stick a for sale sign in the yard. But what a real estate professional does now to market a property now is as critical as a market that is favorable to buyers.
Mar 15, 2022
If your client is thinking about selling, they may be wondering how much money they will have when the transaction closes. This is also known as “Net Proceeds”. There are a number of expenses that are paid out of the profits on a home sale. Although each transaction and contract are different and some of these can be negotiable, this article reviews some of the common expenses that should be included in calculating net proceeds.
Mar 15, 2022
Meet two fantastic agents that have practiced niche marketing for years. Learn from Karmin Pincus, whose specialty is military relocation, and Steve Clark who specializes in home assemblages. Both embody the skills that a specialist in their niche needs for success and are here to share their journey with you.
Mar 15, 2022
This week in Market Survival Guide: Addressing marketplace fear in times of conflict, preparing for federal interest rate increases, real estate demand drivers, disappearing mask mandates, economic risks, and answers to your questions.
Mar 8, 2022
Thinking about breaking into the luxury market? Aside from market research, you should also familiarize yourself with the various systems and amenities that can be found in your local luxury market. This checklist is a guide for your research. For each category, determine the types and/or brands, installers, and maintenance providers for each.
Mar 8, 2022
Many agents look upon high-end listings with a bit of envy and wonder: Was that luxury agent just at the right place at the right time or is there a special formula that any agent could follow with a little practice? Denise has studied luxury for decades and helped dozens of agents along the way. Discover what it takes to make it in the luxury housing market.
Mar 1, 2022
This week in Market Survival Guide: The Russian elephant in the room, historical conflict of conflict on housing, and answers to your questions.
Mar 1, 2022
Niche marketing is a targeted campaign at a specific slice of the housing market. It can be geographical, generational, a particular type of property, or even a particular demographic of clientele. Learn how to get started, how long it takes to develop, how to choose your niche and determine if it is viable, and what to do to establish yourself as an expert to your target audience.
Feb 22, 2022
Have a shortage of campaign material ideas? We have a generous supply to keep your marketing campaign feeling fresh every month. Inventory updates are great, but what if you want to do something more? In this episode we’ll be sharing ideas for showcasing your expertise, highlighting your area, and creating a result much more effective than a postcard of what’s sold lately.
Feb 16, 2022
Buyers are having a harder time competing with prices and interest rates on the rise. If buyers are planning on staying in the same price bracket or moving up, they may need to bring more money to the table. This infographic outlines some ideas for accessing additional funds, both for people who just want to buy and for those who have a home to sell as well. Definitely make sure that you aren’t advising buyers to take one of these routes and remind them that they should talk with their lender and/or financial advisor before accessing these options.
Feb 16, 2022
Today’s buyers are feeling the pinch! Between rampant price increases, rising interest rates, and competing buyers driving up offer prices, buyers may easily be short on cash. If your buyer needs to find more money for their offer, this article includes a few options to consider. We recommend that buyers review these options with their lender, financial advisor, possibly an accountant as there may be taxable implications.
Feb 16, 2022
If you are wondering what a successful mailing campaign looks like out in the wild, you are in for a treat. Today we are joined by Seattle area real estate agent and successful mailing campaign marketer, Barbara Clark. Learn how she got started, what it is that makes her mailing efforts so successful, and how she stays on top of getting it done.
Feb 15, 2022
Our housing market is experiencing gridlock. There are a lot more buyers in the market than we have homes for. This is great for sellers, but many sellers are concerned about finding their next place to live and are not willing to put their homes on the market with that uncertainty. Here are five out-of-the-box solutions for sellers to consider.
Feb 15, 2022
What do multiple offers mean for your sellers' homes if they are not on the market yet? How do we attract disappointed buyers when your seller decides to sell? What condition does the home need to be in? How fast could the time table be once your seller decides to sell? These questions are explored in this article.
Feb 15, 2022
This week in Market Survival Guide: money and interest rates, labor shortage effects on our industry, the vacation rental frenzy and important advice for your buyers, new FHFA fees on second homes, inventory shortage continues and impacts spring buyers, evaluating days-on-market, Canadian border crossing rule changes, and answers to your questions.
Feb 9, 2022
Staying “top-of-mind” with your past, present, and potential clients is a critical part of business. So what does it really take to stay top-of-mind with today’s mobile and oft ad-saturated population? Learn how to earn the right “points” every year with prospects in order to keep your business goals in reach all year long.
Feb 8, 2022
This Excel file includes the 36 Point System point guide as well as separate tabs for planning and tracking a database campaign and a farm campaign.