Recent Additions to Club Zebra
With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.
Mar 8, 2022
Many agents look upon high-end listings with a bit of envy and wonder: Was that luxury agent just at the right place at the right time or is there a special formula that any agent could follow with a little practice? Denise has studied luxury for decades and helped dozens of agents along the way. Discover what it takes to make it in the luxury housing market.
Mar 1, 2022
This week in Market Survival Guide: The Russian elephant in the room, historical conflict of conflict on housing, and answers to your questions.
Mar 1, 2022
Niche marketing is a targeted campaign at a specific slice of the housing market. It can be geographical, generational, a particular type of property, or even a particular demographic of clientele. Learn how to get started, how long it takes to develop, how to choose your niche and determine if it is viable, and what to do to establish yourself as an expert to your target audience.
Feb 22, 2022
Have a shortage of campaign material ideas? We have a generous supply to keep your marketing campaign feeling fresh every month. Inventory updates are great, but what if you want to do something more? In this episode we’ll be sharing ideas for showcasing your expertise, highlighting your area, and creating a result much more effective than a postcard of what’s sold lately.
Feb 16, 2022
Buyers are having a harder time competing with prices and interest rates on the rise. If buyers are planning on staying in the same price bracket or moving up, they may need to bring more money to the table. This infographic outlines some ideas for accessing additional funds, both for people who just want to buy and for those who have a home to sell as well. Definitely make sure that you aren’t advising buyers to take one of these routes and remind them that they should talk with their lender and/or financial advisor before accessing these options.
Feb 16, 2022
If you are wondering what a successful mailing campaign looks like out in the wild, you are in for a treat. Today we are joined by Seattle area real estate agent and successful mailing campaign marketer, Barbara Clark. Learn how she got started, what it is that makes her mailing efforts so successful, and how she stays on top of getting it done.
Feb 16, 2022
Today’s buyers are feeling the pinch! Between rampant price increases, rising interest rates, and competing buyers driving up offer prices, buyers may easily be short on cash. If your buyer needs to find more money for their offer, this article includes a few options to consider. We recommend that buyers review these options with their lender, financial advisor, possibly an accountant as there may be taxable implications.
Feb 15, 2022
This week in Market Survival Guide: money and interest rates, labor shortage effects on our industry, the vacation rental frenzy and important advice for your buyers, new FHFA fees on second homes, inventory shortage continues and impacts spring buyers, evaluating days-on-market, Canadian border crossing rule changes, and answers to your questions.
Feb 15, 2022
Our housing market is experiencing gridlock. There are a lot more buyers in the market than we have homes for. This is great for sellers, but many sellers are concerned about finding their next place to live and are not willing to put their homes on the market with that uncertainty. Here are five out-of-the-box solutions for sellers to consider.
Feb 15, 2022
What do multiple offers mean for your sellers' homes if they are not on the market yet? How do we attract disappointed buyers when your seller decides to sell? What condition does the home need to be in? How fast could the time table be once your seller decides to sell? These questions are explored in this article.
Feb 9, 2022
Staying “top-of-mind” with your past, present, and potential clients is a critical part of business. So what does it really take to stay top-of-mind with today’s mobile and oft ad-saturated population? Learn how to earn the right “points” every year with prospects in order to keep your business goals in reach all year long.
Feb 8, 2022
This Excel file includes the 36 Point System point guide as well as separate tabs for planning and tracking a database campaign and a farm campaign.
Feb 1, 2022
This week on Market Survival Guide: Covid risk factors and the effect of public sentiment on the housing market, comments on inflation and supply chain issues, expected changes now that the Federal Reserve has signaled rate hikes, addressing Russia-Ukraine triggered market fears, what to expect from the spring real estate market, and answers to your questions.
Feb 1, 2022
Mailing campaigns can be enormously effective when done right, but they require a careful formula in order to connect with your diverse prospects’ personalities. Join us as we look at four critical parts of effective campaign execution.
Jan 25, 2022
A healthy mindset, a great action plan, and task management can do wonders for your life and business goals. But what do you do when you hit a roadblock? Whether tragedy, emergency, or just simply sliding back into your old ways, everyone needs a way to pull themselves back up. This week at Denise Live we've got 5 tips to help you stay on track when life throws you a curve ball.
Jan 20, 2022
Lisa and Justin wanted a design with a touch of mid-century modern, with an emphasis on modern.
Jan 18, 2022
One thing on many wish-lists this year is for more time - more time for family, more time for business tasks, more time for recreation. Yet everyone knows you can’t just create more time. Join us for a closer look at expert strategies for making better use of your most limited asset.
Jan 18, 2022
This week in Market Survival Guide: free Covid home testing, median sale price changes, active listings market update, bad news for buyers and renters in 2022, the all-cash investor crisis, inflation rate drivers, and answers to your questions.