Recent Additions to Club Zebra
With new content added weekly, we have published tons of articles, bits of advice and help for real estate agents, business tools, content for sending to real estate clients, real estate training videos and more.
Jun 27, 2023
Most real estate professionals don’t think too much about signage. We call the sign company to install a for sale sign or we put out open house signs on the weekend - but when was the last time you really thought about your signage strategy? We are talking about yard arms, riders, sandwich boards, car decals, fun sign props, call-outs, QR codes, and more. There are uses for signs that you probably have never even heard of!
Jun 22, 2023
While buyers and sellers fret about interest rates, our market stagnates. Use this tool to help educate your potential clients about the opportunities and advantages to moving now, rather than waiting for what may happen later.
Jun 21, 2023
We need to help buyers get beyond the thought that interest rates are coming down significantly and residential real estate prices are not expected to decline due to our inventory shortage. It is time to help buyers look into the future. To do that, you need tools to help them decide how to take the next step. Providing an Interest Rate and Payment Table is the first step to help them get there.
Jun 21, 2023
Summary:
There are many buyers who are feeling like they are priced out of the market with the rise in interest rates. If they were thinking they might be able to buy last year but then changed their mind, they may have let their finances slide. It is time to get back on track and a great place to start is looking at their debt-to-income ratio. This infographic will show them how to get the ball rolling.
Jun 20, 2023
If your phone isn't ringing it's because your expertise and value proposition isn't making it into your marketing. So many agents rely on “pushing for the sale”. It’s time to go deeper than bland offers of comps and listing updates and give your prospects a real reason to remember you and call when the time is right.
Jun 20, 2023
In this episode: where the market really is, home competition pushes pricing higher, middle income buyers suffering most in housing shortage, homelessness, median pricing and days on market, new listings annual comparison, double digit declines for new construction permitting nationwide, builder confidence update, federal interest rates, rental price index, vacancy rates nationwide, rent vs buy, equity, and answers to your questions.
Jun 15, 2023
Real estate coach Denise Lones knows that when the market gets tough, agents impulse is to cut back on market, but keeping consistent is the winning strategy.
Jun 15, 2023
Organizational systems are great value building options for home sellers. This article includes ideas for systems in four places in the household that won't break your sellers' the wallets and that are appreciated by homebuyers.
Jun 15, 2023
Many people on your list may already be homeowners, but this is an opportunity to expand your sphere to include their children and beyond. In this article we cover conventional and FHA loans and their respective PMI and MIP mortgage insurance options.
Jun 15, 2023
Buyers and sellers alike will appreciate knowing more about how capital gains tax impacts property inheritance. This article provides you with the opportunity to connect potential clients with estate/trust planning professionals, and an opportunity to grow your relationship with those same professionals as a referral source.
Jun 13, 2023
Over the last couple months, the introduction of generative AI has already made big waves in our industry for consumers and professionals alike. Join us for a discussion on how artificial intelligence will continue to shape the way that you market, communicate with clients, search for homes, and conduct business.
Jun 8, 2023
Persuading mailing-list members, sphere contacts, and geographical farm residents to interact with you - unless you are standing right there - often comes down to how compelling your call-to-action is. Learn how to craft a better one with these insights and examples.
Jun 6, 2023
As the real estate expert, you will often be called upon you to explain what’s going on in the market. Make your next graph a snazzy one that holds their attention with your own fonts, color, and unique style! Shauna shows you how to use MLS data to easily make four+ commonly needed graphs in Microsoft Excel.
Jun 6, 2023
You don't need to rely on your MLS's standard graphing options when it comes to displaying market data. Create your own Snazzy Excel Graphs! Most MLSs will allow you to download market data as a CSV file. Just copy that data into an Excel file and go to town! You can use this template as a place to start, but be sure to watch the accompanying video in which Shauna demonstrates how to create a variety of graphs based on: Active and Pending Numbers, Median Sales Price per Month, Median Sales Price per Year, Days on Market, Sales Price List Price Ratio, and New Listings By Week. She even included a Days on Market Tracker for Active Listings for you!
Jun 6, 2023
Week-by-week, from 8+ weeks down to moving day, a list of things your clients need to do to prepare for a move. Great content for your buyer or listing package, as a buyer or seller class resource, or as a value-added expertise piece to keep potential buyers and sellers engaged.
Jun 1, 2023
Now with team members, it was time to refresh Sandra's gorgeous branding and create something updated that would support every team member - all without straying too far from her past business identity.
May 30, 2023
Automation, rich content, ease-of-use, and inter-connected services are elevating real estate websites to a whole new level. Whether you are still rocking a website from the last decade or just curious about how your online competition is getting it done, our very own website expert with three-decades of experience, Randy Bowers, is here to guide you through ideas for upping your online game.
May 25, 2023
Visual biographies are much more than a résumé or CV. When real estate agents show up at a listing presentation, this prop makes a huge first impression.