Client Content

On the 15th of each month we publish new client mailer content that you can send to your client mailing list by email or post office without attribution to The Lones Group. You can identify client mailer content by its icon, , found beside or under the title of the article.

 May 2022  -  Jul 2022 
June 2022

Please observe these rules for mailer articles:

  • Mailer articles are for email or post office list distribution only. You may not post them to a website or social media.
  • Mailer articles may not be published in your name by a third party without prior written permission of The Lones Group.

Mailer Articles

Combating Rising Interest Rates - Considerations for Buyers and Sellers

Mortgage interest rates are on the rise. What does this mean for buyer and seller strategy? This article contains information that was current as of 6/14/2022. The Fed raised interest rates on 6/15/2022 but the impact of this on mortgage interest rates has not yet been felt and you may want to update as things change. You can download monthly information since 1971 here:

Different Ways to Determine List Price or Market Value

Homeowners are used to putting their address in a search engine and seeing the resulting home value. When you show up with a different one, they need to understand how you may have gotten to a different number or range. This is not only an article to send to your clients, this might also be content you add to your listing presentation.

Luxury Real Estate Needs an Expert Touch

This article is one that agents who specialize in luxury can use to showcase their knowledge and point of difference. Make sure you update the section in magenta for your listing process when it comes to how you showcase luxury features.


Infographics can be published anywhere. Available in Microsoft Publisher, Adobe InDesign, as a Facebook image, or Instagram! The Publisher and InDesign formats have Calibri light as the default font for the editable areas. In Adobe InDesign, we have embedded the image, so you should only need to download the file. If the regular InDesign files doesn't work in your version, try the InDesign IDML file instead.

If you post on Facebook or Instagram, feel free to use our description of the infographic for your post!

InDesign - Backyard Listing Dollars - Facebook

Outdoor living spaces are in high demand. Backyard amenities can add big bucks to your home's value. Here are some of the unique features buyers are looking for. What are your favorite outdoor spaces or activities?

« May 2022 -  Jul 2022 »
June 2022