Client Content

On the 15th of each month we publish new client mailer content that you can send to your client mailing list by email or post office without attribution to The Lones Group. You can identify client mailer content by its icon, , found beside or under the title of the article.

 Dec 2021  -  Feb 2022 
January 2022

Please observe these rules for mailer articles:

  • Mailer articles are for email or post office list distribution only. You may not post them to a website or social media.
  • Mailer articles may not be published in your name by a third party without prior written permission of The Lones Group.

Mailer Articles

2021 Median Sales Prices Climb to New Heights!

This article provides placeholder graphs so you can update with your area's median sales prices in 2020 and 2021. We even included the formula so you can determine the percentage change in prices. This month's infographic provides a framework for posting on social media.

Certain Loans to Get More-Expensive in 2022

According to the Federal Housing Finance Agency, second-home mortgages that are backed by Fannie Mae and Freddie Mac will see new fees assessed for these types of properties beginning in April 1, 2022.

Follow Builder Advice When Merchandizing Your Home for Sale

Did you know that builders have a formula when it comes to determining the special, in-demand features a home should have to make buyers put pen to paper? For every 500 square feet a home has, there needs to be one amazing feature that most buyers to have a positive and emotional reaction to. This article outlines several options for providing those special updates.

Infographics

Infographics can be published anywhere. Available in Microsoft Publisher, Adobe InDesign, as a Facebook image, or Instagram! The Publisher and InDesign formats have Calibri light as the default font for the editable areas. In Adobe InDesign, we have embedded the image, so you should only need to download the file. If the regular InDesign files doesn't work in your version, try the InDesign IDML file instead.

If you post on Facebook or Instagram, feel free to use our description of the infographic for your post!

FACEBOOK - Median Sales Price Change Infographic IDML

Median Sales Price changes over time can indicate the health of a market. How did yours change between 2020 and 2021? Free text to accompany your mailer or posts: “Below is the Median Sales Price Change for INSERT YOUR AREA HERE. Median sales prices can indicate the health of a market as in a quickly-inclining market, generally there is high demand without inventory to support it. Our area increased by xx%. Want more details or to learn about what is happening in your neighborhood? I have that information at my fingertips! Message me.” Social Media Post Explanation: This month you have a variety of templates to choose from – both the Publisher and InDesign files labeled “Portrait” or “Landscape” are for 8.5 x 11 printable infographics while the ones labeled “Facebook” or “Instagram” are for you to customize before posting. You will need to update with median sales price numbers for your area, determine the percentage change, and indicate the area you are looking at – a neighborhood, city, county, or MLS area. When you have the template ready, from either Publisher or InDesign, select “Save As – JPG” and post on social media. You can use the text above or create your own!

« Dec 2021 -  Feb 2022 »
January 2022