Client Content

On the 15th of each month we publish new client mailer content that you can send to your client mailing list by email or post office without attribution to The Lones Group. You can identify client mailer content by its icon, , found beside or under the title of the article.

 Jan 2013  -  Apr 2013 
February 2013

Please observe these rules for mailer articles:

  • Mailer articles are for email or post office list distribution only. You may not post them to a website or social media.
  • Mailer articles may not be published in your name by a third party without prior written permission of The Lones Group.

Mailer Articles

Beware of Agents Promising a High Sales Price

When it is time for a homeowner to sell their home, he or she may decide to interview several real estate agents to learn the different types of services they offer before making a hiring decision. And although services such as photography and property marketing may be discussed, the seller often makes their decision based on where the agent recommends the property should be priced. This could be a monumental mistake. Tell your sellers why!

Beware of Agents Promising a High Sales Price (shorter version)

When it is time for a homeowner to sell their home, he or she may decide to interview several real estate agents to learn the different types of services they offer before making a hiring decision. And although services such as photography and property marketing may be discussed, the seller often makes their decision based on where the agent recommends the property should be priced. This could be a monumental mistake. Tell your sellers why!

Buyer Tips for Winning a Multiple Offer

In our fast-paced market with low inventory, it is inevitable that two buyers will see the same property, like the same property, and decide to make an offer to purchase at the same time, oftentimes within days - or hours - of a property coming on the market. This scenario is called a "multiple offer" situation. There are several things you can do or include in your offer to make it more appealing to the seller. You might be surprised to learn the best offer is not always the highest offer!

Buyer Tips for Winning a Multiple Offer (shorter version)

In our fast-paced market with low inventory, it is inevitable that two buyers will see the same property, like the same property, and decide to make an offer to purchase at the same time, oftentimes within days - or hours - of a property coming on the market. This scenario is called a "multiple offer" situation. There are several things you can do or include in your offer to make it more appealing to the seller. You might be surprised to learn the best offer is not always the highest offer!

Why Sellers Should Care About Commission

Real estate agents are paid unlike most professionals. What should be simply a fee paid based on real estate services provided by both the buyer agent and the listing agent often turns into something that a seller believes they are entitled to negotiate. And while there is nothing wrong with a seller who wants to negotiate, the sellers should be aware they may not actually be saving money just because a real estate agent “cut” or reduced their commission...

Why Sellers Should Care About Commission (shorter version)

Real estate agents are paid unlike most professionals. What should be simply a fee paid based on real estate services provided by both the buyer agent and the listing agent often turns into something that a seller believes they are entitled to negotiate. And while there is nothing wrong with a seller who wants to negotiate, the sellers should be aware they may not actually be saving money just because a real estate agent “cut” or reduced their commission...

« Jan 2013 -  Apr 2013 »
February 2013