Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Make Homeownership Part of Your Retirement Plan

There is a reason that the net worth of homeowners is so much higher than renters - appreciation and equity! But have you - or your homeowners - thought about how they might strategize their retirement around homeownership? this article explores a few thoughts. We always recommend reviewing plans with an accountant or financial advisor before making a move.

Make Your First Price Reduction Your Last One

This is a letter targeted towards sellers. Today, the challenge facing most sellers is finding that ideal price point that reflects the condition and amenities of the home, the neighborhood, and current market conditions. This is why it’s so important to do a price reduction if your home is beginning to linger on the market.

Making the Most of Your Outdoor Spaces in Winter

Outdoor spaces are coveted by buyers. Don't ignore this opportunity to make these shine, even in the winter! Some great ideas are included in this article.

Market Specialist Multiple Offer Letter Series

In areas which are seeing multiple offers, a series of letters such as the attached may make sellers out of homeowners AND get your buyers in the property of their dreams...all without putting a "For Sale" sign up! But check with your managing broker to make sure this type of marketing is allowed in your office before you take the plunge.

Marketing Matters - Even in a Seller's Market

Today's sellers may think that all a real estate agent needs to do is stick a for sale sign in the yard. But what a real estate professional does now to market a property now is as critical as a market that is favorable to buyers.

Marketing Savvy - Crucial When Selling Your Home

Sloppy listings do nothing to increase the professionalism of our industry. Let your clients know how important the details are to you with this article. Please feel free to add your own listing rants as you have available space. We could have gone on for several more paragraphs but we need to limit our longer articles to 500 words. We have tagged our listing checklist below along with a few others so you may also download, customize, and have it at the ready when someone contacts you regarding your listing system.

Marketing Your Outdoor Spaces in Any Weather

Although popularity of outdoor spaces has been on the uptick for several years, the global pandemic accelerated desire for an outdoor oasis. This article addresses what to do if a seller is thinking about selling when the weather is less than ideal and there are outdoor spaces to market, here are some ideas that will pay off regardless of the month on the calendar.

Maximizing Your Tax Strategy with Real Estate

It is always good to remind your clients about the tax benefits of real estate ownership. Especially if you have folks who are planning on selling in the next year, people who just bought or sold in the last year, or even those who have refinanced, reminding them to check with their accountants to make sure they have all the benefits that are coming to them is good service.

Median Sales Price v Average Sales Price

People are generally confused about what median sales prices are and why they are used as a metric. Now you have the tools to explain! Complete with table, math, and a structure that allows you to input your own local median and average sales prices, this article makes easy work of explaining what can be a complex issue.

Months of Inventory - Another Way to Look at Market Demand

In this highly-customizeable article, we look at market demand through months of inventory, which fluctuates with inventory and pending or sold properties (depending on how your MLS measures it).

Mortgage Lenders are Tightening their Guidelines

In this dynamic real estate market, lenders are offering historically low interest rates and are facing a deluge of applications. However, in this rapidly-escalating market they are being cautious on who they lend money to and are making sure all buyers are qualified and capable of affording their loan. This article addresses steps buyers can take to have an edge.

Most Common Reasons Real Estate Contracts Fall Through

Inspections, appraisals, contingencies, oh my! There are a number of reasons real estate transactions can fall through. A signed contract is no guarantee of a closing!

Moving Day Checklist

Change your address? Cancel service? Update information? There can be a lot to remember when moving! Luckily, you can begin with this list!

Multiple Offer Strategies for Home Buyers

A letter for prospecting buyers in an inventory short market.

My 24 Point Property Checklist

Someone wise once said, You don't make money when you make money when you buy." Show your buyers what to look for in their next property. Hint hint! This also is a great tool to use with overly-enthusiastic sellers who want to price their home above market.

My 7-Point Downsizing Checklist

Taking the first step to downsizing can be the hardest, but this article can help take the first step.

My Home Failed the Inspection - Now What?

Both buyers and sellers dread the inspection. What happens when it is bad news? And where do you go from here? This article outlines options for both buyers and sellers.

New Homes and Energy Efficiency

New Energy Codes are striving to make new homes more efficient than ever. This article outlines a few of the features that new home buyers should be looking for and evaluating including building envelope, insulation, windows, heating and cooling system, and appliances.

We've added a link to the New Washington State Energy Code article that outlines some of the changes that are impacting the building industry. Although Washington is just one state, it pays to know what is happening in your state, what builders are facing, and what buyers should be looking for.

Noise - What Buyers Need to Know

Trains? Planes? Automobiles? The sources for extraneous noise are everywhere, and they can turn a dream home location into a nightmare! Warn your buyers of this invisible threat before they get their heart set on a property that is beautiful in photos but dreadful from the front porch.

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