Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Real Estate Agents and Risk Management

Articulate your value regarding how much time you invest in the transaction with this article

Real Estate Hasn't Lost Its Luster As An Investment

There is no denying that the real estate industry was hit hard by the recent recession.  Even now in the earliest stages of recovery, signs are arriving that real estate hasn't lost its luster as the number one investment of our lifetimes.

Real Estate Requires Local Expertise Not National Hype

Whether a client is considering buying or selling, make the case for hiring a local expert - You!

Remodeling the Kitchen with Resale in Mind

Kitchen remodels can provide a big return on investment for your sellers. But there are smart ways to do it! Share your knowledge with this article.

Seller Financing - Opportunities for Buyers and When Selling

Seller financing can be advantageous for both the buyer and seller. Many, however, are not familiar with the practice. Share how buyers and sellers are utilizing this financial workaround.

Seller Get Ready Checklist

So many sellers regret not having spent the detail on their home while they were still living in it. This is the perfect opportunity for them to address some of those projects that slide from season to season and it will certainly help when it is time to sell. You can make this list as short or as long as you like on your mailer and/or you may also provide part of it and supply the rest once you get contact information.

Sellers - Should Open Houses Be Part Of Your Marketing Plan

As some agents are moving away from open houses and focusing all their attention on the power of the online listing, sellers may be confused when it comes to the role open houses play in getting their home sold. If you believe in the power of getting potential buyers in the door, this may be an article for you to send to your clients.

Selling This Summer? Make Sure These Items Are On Your "To Do" List

If you have sellers who are listing during the summer, prepare them with this checklist of things around the property that should be on their "to do" list. You can even include this in your seller package. Note: each area of the country has different weather and property needs, so be sure to update this article with the items that are relevant to your area.

Selling Your Home in Autumn

There are many ways to connect emotionally with buyers as the calendar turns to fall. This article reviews some of the easy ways to add autumn living appeal.

Shopping For a Home? Check the Roof!

Cover different types of roofing materials - a great tool for buyers to begin thinking of the type of roof they should have.

Short-Term Housing Options, Successful Home Selling and Buying

A letter for sellers concerned about finding their next home soon enough.

Should I buy a vacation home?

You may have clients thinking of purchasing a vacation property with the interest rates still low. Let them know that you know the ins and outs of buying a vacation property. You may find yourself referring out some of your clients to areas across the country and receiving referral dollars in return!

Should You Buy in a HOA?

There are pros and cons to living in an HOA, and buyers should make sure they understand what living in a HOA entails before making an offer.

Should You Sell Your Home Before Buying Another?

Potential buyers who have a home to sell may be wondering about the timing in getting their current home sold before purchasing their next. This article addresses this issue.

Smart Home Upgrades You Won’t Regret

Many of today's smart home technologies can either provide you with more security and convenience, but they can also save money in terms of improving energy efficiency.

Spring Maintenance Now Can Put Money In Your Pocket Later

From cleaning off the roof and gutters to cleaning off the driveway, preventative maintenance can take a few hours but that elbow grease can save homeowners thousands down the road. Get your homeowner clients started with this list. They will thank you when it is time to sell!

Spruce Up Your Curb Appeal This Winter

When people think of curb appeal they envision lush green lawns, vibrant trees, and garden beds filled with blooms. Although these elements create an inviting space for potential buyers, they are near impossible to achieve in the dead of winter. However, this doesn’t mean that you can’t create a great first impression for buyers.

Staging - Not Just for the Living Room

When a seller lists their home for sale, their living spaces need to look their best. But when perspective buyers are evaluating a home, the whole property has to shine. This article includes some other areas that need a seller's special attention.

Staging Your Home to Sell? Don’t Forget the Plants!

Interior designers and stagers know the importance of plants when creating an indoor Zen-like experience. Plants don’t just soften the edges of geometric furniture; houseplants give a space a well-lived in look and can actually help sell your home.  

 
 
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