Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Multiple Offer Strategies for Home Buyers

A letter for prospecting buyers in an inventory short market.

My 24 Point Property Checklist

Someone wise once said, You don't make money when you sell...you make money when you buy." Show your buyers what to look for in their next property. Hint hint! This also is a great tool to use with overly-enthusiastic sellers who want to price their home above market.

My 7-Point Downsizing Checklist

Taking the first step to downsizing can be the hardest, but this article can help take the first step.

New Construction Trends = Inspiration!

New construction home design is a great tool to use whether you are remodeling your own home or looking to renovate and flip an investment property.

Noise - What Buyers Need to Know

Trains? Planes? Automobiles? The sources for extraneous noise are everywhere, and they can turn a dream home location into a nightmare! Warn your buyers of this invisible threat before they get their heart set on a property that is beautiful in photos but dreadful from the front porch.

Outdoor Spaces Buyers Love

From patios to firepits, today's buyers want ample opportunities to enjoy the outdoors. This article outlines a few of those special additions buyers crave.

Overcoming Low Appraisals

Low appraisals are a concern any time in the real estate market. However, in a market where homes are steadily and rapidly appreciating in value, low appraisals become much more common. Does a low appraisal automatically kill a deal? Are there ways to work around it? This article looks into what your clients can expect when it comes to appraisals, and how to prepare and respond to one.

Painting 101

Your clients may be painting to stay awhile or they may be painting in preparation to sell. Share the basics including palette options and finishes that are important for selling success.

Planning a Long-Distance Move – Buying from Afar

A long-distance move is a challenging situation that nearly 5 million Americans face each year, moving interstate. Moving to a new region is a stressful process, but one that can be accomplished with effective planning and a strong team of professionals.

Preparing for Multiple Offers - The Pros and Cons of An Offer Review Date

Should an offer review date be part of listing strategy in a hot market? What happens when there are no offers? What if a buyer makes a high offer that expires before the offer review date in the hopes of circumventing competition? We address some of the pros and cons in this article.

Preparing to Buy a Home

A prepared buyer is a usually a successful buyer. Let your buyers know what they need to do for a successful homebuying experience.

Preparing to Sell In a Fast Market

Just because a market is fast doesn't mean a seller doesn't need to prepare! Get the ball rolling with important information on the steps a seller can be taking now to discuss strategy with you for a future move.

Preparing to Sell Your Home

Sellers can reap big benefits when they spend a little elbow grease fixing up their homes for sale. Here are a few things sellers can do to get prepared now.

Preparing Your Home for Fall

Fall maintenance isn't just to make a home more comfortable - it can yield a higher selling price! This article outlines a few key items that homeowners should consider as the calendar turns to September including checking the roof, gutters, and furnace.

Professional Photography - One of the Best Marketing Tools for Your Home

This article, including customize-able stats from the National Association of REALTORS, allows you to highlight one of the strongest tools in your listing toolbox. Include samples of your photos if you are able. If you use drone photography or 3D, include information on that as well.

Proper Market Pricing

Although popular real estate websites would have you believe otherwise, pricing a home correctly is an art combined with science (math, specifically).

Put Radon on Your Radar

Carbon monoxide has garnered a lot of attention as of late, but radon is a very dangerous element that can be found in homes as well. Share this information with your clients.

Qualifying Ratios for Mortgage Pre-Approval

Outside of their employment, income, and financial information, most mortgage applicants aren’t sure what is being considered on their mortgage application. These qualifying ratios will help you to understand some of the deciding factors in the mortgage pre-approval process.

Real Estate Agents and Risk Management

Articulate your value regarding how much time you invest in the transaction with this article

 
 
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