Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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How Much It Costs to Sell a House

Agents, we encourage you to adjust this article to best match your local norms when it comes to closing costs.

What are closing costs for sellers? We address several in this article.

How to be Listing Ready

Many home owners aren't really thinking about moving and then one day, they suddenly see an opportunity to move to a better home. This article walks potential buyers and sellers through the process of being listing ready, having their home lightly prepared for a need to move without interrupting quality of life - and introducing your prospects to the idea of listing in the future.

How to Find a Home With Good Resale Value

Buyers can make a great selling decision when they make an offer on a home that will be in demand with buyers.

How to Plan for a Long-Distance Relocation

If you have recently learned about a long-distance relocation, your mind is likely swimming with thoughts of everything needed to prepare for the move. A great way to approach a big move is to think of it in three separate categories: Selling in your current location, buying in a new location, and the physical moving process itself.

How to Shop for a Mortgage

Although the process of obtaining a mortgage may seem intimidating with unyielding options, there actually may be quite a few parameters that have more flexibility than you may expect. Certainly, there are some lenders who do have only a few programs that one might quality for, but often there are more variations than the most popular programs.

How Wide Is The Buyer Pool for Your Property?

The wider the buyer pool, usually the higher the selling price. There are some things the homeowner can control and things he or she can't. Encourage your sellers to make the buyer pool as wide as possible within their control.

Ideas for Improving Your Home's Lighting

Lighting in a room is as important as paint color and furniture and it is critical for whatever function the room dictates. However, many people don’t consider changing the lighting, especially if it includes built-in such as recessed lighting or flush-mount light boxes in the center of a bedrooms. You don’t have to settle! There is a lot of ways you can improve!

Identifying and Removing Barriers for Selling Your Home

Sometimes sellers sabotage their listing - and they don't even know they have done it. Warn them of the dangers and how to avoid these behaviors!

Immigration Reform and Housing

Immigration reform is a timely topic and a contentious one at that. But if it passes, do you know what the impact on the housing market could be?

Increasing Your Net Worth Through Real Estate

Property equity can be one of the biggest drivers of wealth in this country. This article is based on a fascinating study done by NAR regarding the net worth of renters versus property owners. This article would also make a great informational piece for first time homebuyers or a renters campaign. See below for links to other renter info.

Inexpensive (and boring) Home Improvement Projects That Can Put Money in Your Pocket

Both buyers and sellers will appreciate these five easy solutions that will help maintain or even improve home value, all while paying for themselves.

Investing in Real Estate Using Other People's Money

Leveraging Other People's Money to invest in real estate - whether as a first time homebuyer or a multi-plex investor - can be very lucrative.

Investment Properties - Thinking About Cash Flow

Many first-time investors get overwhelmed with property analysis. They think they need to know everything from cap rates to gross rent multipliers. However, once the investor has clearly-established goals in mind, they can begin to analyze properties. This article provides a basis analysis table with an example.

Investment Property 101

Cash flow, appreciation, and cap rate are all ways to measure the attractiveness of an investment property.

Investment Property Expenses – The Basics

If you are considering purchasing an income-producing property, whether for short-term or long-term rentals, although the rent (potential income) received is usually the most-attractive part of ownership (along with anticipated appreciation), expenses usually take a huge bite out of that income. And really, the potential gross income is not as important to your bottom line as the potential net income.

Is Modular for You?

Today's modular homes can mean sleek, energy-efficient, well-built construction. Modular does not just mean "low end manufactured". Dispell the myths surrounding modular homes.

Is Now the time to Sell Your Home?

Many sellers tried unsuccessfully at some point in the past three to five years to sell their home.  And many of them were frustrated by that lack of success that the market at that time allowed. Whether you listed your home unsuccessfully in the past or you are beginning to think about selling, today's market offers a much better opportunity to successfully sell your home.

Is Renting Right for You?

Your potential sellers may be considering renting their homes instead. Opening a dialog with them on this topic may lead to new opportunities.

Is Your Home Working for You?

Do your part to get the market moving by getting sellers to think less about market conditions and more on the day-to-day living conditions in their home to determine if a move is right at this time.

 
 
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