Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Maximizing Your Tax Strategy with Real Estate

It is always good to remind your clients about the tax benefits of real estate ownership. Especially if you have folks who are planning on selling in the next year, people who just bought or sold in the last year, or even those who have refinanced, reminding them to check with their accountants to make sure they have all the benefits that are coming to them is good service.

Median Sales Price v Average Sales Price

People are generally confused about what median sales prices are and why they are used as a metric. Now you have the tools to explain! Complete with table, math, and a structure that allows you to input your own local median and average sales prices, this article makes easy work of explaining what can be a complex issue.

Months of Inventory - Another Way to Look at Market Demand

In this highly-customizeable article, we look at market demand through months of inventory, which fluctuates with inventory and pending or sold properties (depending on how your MLS measures it).

Mortgage Lenders are Tightening their Guidelines

In this dynamic real estate market, lenders are offering historically low interest rates and are facing a deluge of applications. However, in this rapidly-escalating market they are being cautious on who they lend money to and are making sure all buyers are qualified and capable of affording their loan. This article addresses steps buyers can take to have an edge.

Most Common Reasons Real Estate Contracts Fall Through

Inspections, appraisals, contingencies, oh my! There are a number of reasons real estate transactions can fall through. A signed contract is no guarantee of a closing!

Moving Day Checklist

Change your address? Cancel service? Update information? There can be a lot to remember when moving! Luckily, you can begin with this list!

Multiple Offer Strategies for Home Buyers

A letter for prospecting buyers in an inventory short market.

My 24 Point Property Checklist

Someone wise once said, You don't make money when you sell...you make money when you buy." Show your buyers what to look for in their next property. Hint hint! This also is a great tool to use with overly-enthusiastic sellers who want to price their home above market.

My 7-Point Downsizing Checklist

Taking the first step to downsizing can be the hardest, but this article can help take the first step.

My Home Failed the Inspection - Now What?

Both buyers and sellers dread the inspection. What happens when it is bad news? And where do you go from here? This article outlines options for both buyers and sellers.

New Construction Trends = Inspiration!

New construction home design is a great tool to use whether you are remodeling your own home or looking to renovate and flip an investment property.

Noise - What Buyers Need to Know

Trains? Planes? Automobiles? The sources for extraneous noise are everywhere, and they can turn a dream home location into a nightmare! Warn your buyers of this invisible threat before they get their heart set on a property that is beautiful in photos but dreadful from the front porch.

Outdoor Spaces Buyers Love

From patios to firepits, today's buyers want ample opportunities to enjoy the outdoors. This article outlines a few of those special additions buyers crave.

Overcoming Low Appraisals

Low appraisals are a concern any time in the real estate market. However, in a market where homes are steadily and rapidly appreciating in value, low appraisals become much more common. Does a low appraisal automatically kill a deal? Are there ways to work around it? This article looks into what your clients can expect when it comes to appraisals, and how to prepare and respond to one.

Painting 101

Your clients may be painting to stay awhile or they may be painting in preparation to sell. Share the basics including palette options and finishes that are important for selling success.

Pay Off the Mortgage or Re-Invest?

The $100,000 question - pay off the mortgage or re-invest? This article explores the bath behind paying off a mortgage, re-investing in an upgraded home, or buying a second property.

Paying Off a Mortgage Early

Should your clients pay off their mortgages early? They need to do the math! This article outlines an example. Perhaps a new real estate investment property is in their future instead!

Planning a Long-Distance Move – Buying from Afar

A long-distance move is a challenging situation that nearly 5 million Americans face each year, moving interstate. Moving to a new region is a stressful process, but one that can be accomplished with effective planning and a strong team of professionals.

Preparing for Multiple Offers - The Pros and Cons of An Offer Review Date

Should an offer review date be part of listing strategy in a hot market? What happens when there are no offers? What if a buyer makes a high offer that expires before the offer review date in the hopes of circumventing competition? We address some of the pros and cons in this article.

 
 
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