Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Hello New Home Decor Trends

We are moving away from clean and neutral to more textures and colors. Are your homeowner clients thinking about some updates?

Holiday Real Estate Buying and Selling Guide

While some agents encourage slowing or stopping the home buying or selling process over the holiday, it is high time to encourage your clients to take advantage of less competition during this time.

Home Buyer Q and A

This is a great template to follow for additional content that you might need for your blog, a Facebook page, etc. Just jot down questions you are asked and then go to town with your answers. Here are some examples that you can use for either an article to send to your clients or as inspiration for you to write your own answers and post online.

Home Buyers: Appreciation Rates Can Have More Impact on Your Investment Than Price

Historic appreciation can be a fantastic tool to predict future value. If you have a buyer who is concerned about paying a few dollars more for a home in an area with strong historical appreciation, showing them potential future value can be a great tool. This article explains how this works. It is important for you the agent to note that past performance is not a guarantee of future performance and the cost of the mortgage should also be taken into account. Work with your lender to gain confidence in the numbers.

Home Improvements That Increase Your Home’s Value

Maintenance is different from an improvement. Which is which and which will yield a higher listing price?

Home Maintenance Skills All Homeowners Should Have

Great information to send to your homeowner clients - especially those first-time homebuyers. Knowing how to do some basic home maintenance can save you hundreds, if not thousands, of dollars every year.

Home Owner Insurance - Make Reviewing Your Policy a Priority in 2023

Homeowners Insurance is just one of the many things we buy hoping we will never need it. Have your homeowner clients reviewed their policy needs lately with their insurance representative? This article covers a variety of factors to look at when reviewing one's policy. A good reminder for everyone!

Home Security, Another Way to Invest In Your Home

Homes face a number of security threats - natural, environmental, and from people. Identifying these and keeping them at bay can pay off for your clients now and when it is time to sell.

Home Seller Q and A

What questions do sellers have for agents...and what questions do buyers have for sellers

Home Seller Q and A

This is a great template to follow for additional content that you might need for your blog, a Facebook page, etc. Just jot down questions you are asked and then go to town with your answers. Here are some examples that you can use for either an article to send to your clients or as inspiration for you to write your own answers and post online.

Homeowners Insurance - Are You Covered?

In light of the recent hurricanes that have ravaged the East Coast, the earthquake that decimated parts of Mexico, and wildfires in the West that are burning up acres and acres with buildings along with it, it seems like a good time to do a check-up of your homeowners insurance policy.

Homeowners Insurance Checkup

Homeowner insurance policies are fraught with confusing language that may have you wondering what you are really covered for in case of an emergency. Reviewing your policy and scheduling time with your insurance agent to review is a great plan. Here are some questions to begin the conversation.

Homeownership – Wealth-Building Strategy

One of the key drivers of equity building is that price appreciation is gained on the entire asset despite the down payment, in most cases, only being a small percentage of that. This article goes back to 1983 and evaluates the return on a theoretical down payment.

House Hacking 101

House hacking has become top of mind with young homeowners, but all generations can receive financial benefit from renting parts of a property. There are so many options! This article is full of ideas and includes an example. The House Hacking Calculator is linked here as well so you can show your potential buyers or homeowners just how it is done!

How Much Are You Saving with Low Interest Rates?

Sure interest rates are low, but what does that actually mean for how much a buyer can save monthly or over the life of the loan?

How Much Do You Need to Save to Buy a House?

Buyers need guidance to know how much to save for buying a home

How Much It Costs to Sell a House

Agents, we encourage you to adjust this article to best match your local norms when it comes to closing costs.

What are closing costs for sellers? We address several in this article.

How to be Listing Ready

Many home owners aren't really thinking about moving and then one day, they suddenly see an opportunity to move to a better home. This article walks potential buyers and sellers through the process of being listing ready, having their home lightly prepared for a need to move without interrupting quality of life - and introducing your prospects to the idea of listing in the future.

How to Find a Home With Good Resale Value

Buyers can make a great selling decision when they make an offer on a home that will be in demand with buyers.

 
 
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