Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Don't Take Your Real Estate Agent for Granite

Not all agents understand the difference between travertine and marble or can spot the difference between wood molding versus MDF. But agents who can do so can be very valuable to their buyers and sellers. We also discuss a "Finishes Book" in this article which is something you may want to incorporate into your business.

Don’t Just Inspect the Home – Inspect the Area!

It is important for your buyer to do their due diligence and review a property's location in terms of noise and smells, people and traffic, nightlife, seasonal changes, and what the future may bring.

Down Payment Resources for Investment Properties

Buying an investment property usually requires a heftier initial investment. Where to get the funds? This article outlines six ideas!

Downsizing Doesn't Have to be Daunting

Tiny homes are all the rage, but many people have a difficult time beginning to go through their stuff. The problem gets worse as we get older and accumulate more. But by doing a Lifestyle Analysis, Space Analysis, Functional Analysis, and a Memorabilia Analysis to compartmentalize the job, it can become easier.

Easements - Q and A

Can your client park on an easement? Can you have an easement erased? Who maintains an easement? These questions are answered in this article!

Easements - What Homeowners Need to Know

The topic of easements can be confusing to homeowners and especially during a real estate transaction.

Emergency Preparedness

This informative piece is a reminder of another way that homeowners in your farm and sphere can care for their property by being prepared for an emergency and doubles as a check-list that they can refer to again.

Evaluating Home Heating Systems

This article reviews some general types of heating systems a buyer may encounter (if you see something else in your area, be sure to add it), costs, lifespan, and other considerations. This is a good general article that you can use for a mailer (usually as we move into fall) or it can even be used in a packet of information for buyers.

Evaluating the Economic Health of an Area

A healthy economy usually goes hand-in-hand with strong property appreciation, so it pays to do your homework. There are five things to look at when making this evaluation and this article outlines those.

Excel Stats Tracking

Tracking MLS stats doesn't have to be intimidating! This form is set up to track median sales price, inventory, and solds. It includes graphs as well. Check out Shauna's "Learning to Graph" webinar which shows exactly how to manipulate this data.

Expertise and Experience Count

Educating buyers and sellers on why expertise and experience matters, especially when faced with commission cutting, can be tough! Take the time to educated on the things that make your business practices stand out and benefit your buyers and sellers.

Fast Market Myths and Strategies

In many areas, high demand coupled with low inventory is creating challenges as well as keeping some people out of the market (both buyers and sellers) due to the myths and fears that prevail. You can dis-spell some of these myths and get people thinking about the realities of the market. With a little planning and discussion, they may be ready to sell and compete!

Fee Simple vs Condominium Ownership

As we have more middle and creative housing coming down the pike, with the goal of more density, we are going to see many different types of housing become condominiumized in the coming years. It is important for your clients to understand the differences.

FHA Minimum Credit Score Lowered

It is 2015 and lenders have different lending criteria for FHA buyers than FHA does, leading to some confusion. However, some changes are coming this year that are great for potential FHA buyers.

Financial Benefits of Selling Now to Move Up the Property Ladder

There is an opportunity for sellers to move up the property ladder. This article contains an example that you can customize for your local market conditions.

Finding a Good Contractor

You probably are more familiar with local contractors' work than most other people. Encourage your clients to use you as a resource.

Finding the Right Buyer for a Unique Home

Even if you primarily sell in an area of tract homes, you have likely come across a home that was difficult to sell due to its unique features. However, some homeowners insist that their home's uniqueness is a benefit which can make the reality of the smaller buyer pool tough to swallow. Share the pros and cons of selling a unique home with your clients.

First Time Homebuyers – Down Payment Resources

There are plenty of ways homebuyers can get creative when coming up with their down payment - and in some cases, one isn't needed at all. This article allows you to spread the word about opportunities available in your market.

First-Time Homebuyers – 2024 May Be Your Year!

Mortgage interest rates have declined from their October 2023 high. What should potential homebuyers do to get ready for further declines? Share some tips for getting started with this article (and customize to fit your local needs).

 
 
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