Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Good Buying Decisions Take Information and Analysis

Buyers need - and deserve - a variety of information to understand their new investment. This article outlines a variety of resources buyers may want to review when purchasing a home.

Great Winter Property Investment Opportunities

Did you know that multi-family rentals can be a great purchase if the transaction can be completed by year-end? What about land? Vacation property? There may be more opportunities than you think. Be sure to include your favorites and spread the word!

Guide to Buying or Selling During the Holidays

Dispel the myth that the holidays are a lousy time to buy or sell a home. It can actually be a great time!

Guide to Having Your Home Listed During the Holidays

From decorating catastrophes to holiday smell overload, let your sellers know how to celebrate in a tasteful manner this holiday season.

Heating Sources

You may have clients who are need to replace the heating systems in their home and your clients may be wondering what they should do. This article addresses some of the more-common heating options.

Hello New Home Decor Trends

We are moving away from clean and neutral to more textures and colors. Are your homeowner clients thinking about some updates?

Holiday Real Estate Buying and Selling Guide

While some agents encourage slowing or stopping the home buying or selling process over the holiday, it is high time to encourage your clients to take advantage of less competition during this time.

Home Buyer Q and A

This is a great template to follow for additional content that you might need for your blog, a Facebook page, etc. Just jot down questions you are asked and then go to town with your answers. Here are some examples that you can use for either an article to send to your clients or as inspiration for you to write your own answers and post online.

Home Buyers: Appreciation Rates Can Have More Impact on Your Investment Than Price

Historic appreciation can be a fantastic tool to predict future value. If you have a buyer who is concerned about paying a few dollars more for a home in an area with strong historical appreciation, showing them potential future value can be a great tool. This article explains how this works. It is important for you the agent to note that past performance is not a guarantee of future performance and the cost of the mortgage should also be taken into account. Work with your lender to gain confidence in the numbers.

Home Improvements That Increase Your Home’s Value

Maintenance is different from an improvement. Which is which and which will yield a higher listing price?

Home Maintenance Skills All Homeowners Should Have

Great information to send to your homeowner clients - especially those first-time homebuyers. Knowing how to do some basic home maintenance can save you hundreds, if not thousands, of dollars every year.

Home Seller Q and A

What questions do sellers have for agents...and what questions do buyers have for sellers

Home Seller Q and A

This is a great template to follow for additional content that you might need for your blog, a Facebook page, etc. Just jot down questions you are asked and then go to town with your answers. Here are some examples that you can use for either an article to send to your clients or as inspiration for you to write your own answers and post online.

Homeowners Insurance - Are You Covered?

In light of the recent hurricanes that have ravaged the East Coast, the earthquake that decimated parts of Mexico, and wildfires in the West that are burning up acres and acres with buildings along with it, it seems like a good time to do a check-up of your homeowners insurance policy.

Homeowners Insurance Checkup

Homeowner insurance policies are fraught with confusing language that may have you wondering what you are really covered for in case of an emergency. Reviewing your policy and scheduling time with your insurance agent to review is a great plan. Here are some questions to begin the conversation.

How Much Are You Saving with Low Interest Rates?

Sure interest rates are low, but what does that actually mean for how much a buyer can save monthly or over the life of the loan?

How Much Do You Need to Save to Buy a House?

Buyers need guidance to know how much to save for buying a home

How Much It Costs to Sell a House

Agents, we encourage you to adjust this article to best match your local norms when it comes to closing costs.

What are closing costs for sellers? We address several in this article.

How to Find a Home With Good Resale Value

Buyers can make a great selling decision when they make an offer on a home that will be in demand with buyers.

 
 
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