Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Home Seller Q and A

What questions do sellers have for agents...and what questions do buyers have for sellers

Home Seller Q and A

This is a great template to follow for additional content that you might need for your blog, a Facebook page, etc. Just jot down questions you are asked and then go to town with your answers. Here are some examples that you can use for either an article to send to your clients or as inspiration for you to write your own answers and post online.

Homeowners Insurance - Are You Covered?

In light of the recent hurricanes that have ravaged the East Coast, the earthquake that decimated parts of Mexico, and wildfires in the West that are burning up acres and acres with buildings along with it, it seems like a good time to do a check-up of your homeowners insurance policy.

Homeowners Insurance Checkup

Homeowner insurance policies are fraught with confusing language that may have you wondering what you are really covered for in case of an emergency. Reviewing your policy and scheduling time with your insurance agent to review is a great plan. Here are some questions to begin the conversation.

How Much Are You Saving with Low Interest Rates?

Sure interest rates are low, but what does that actually mean for how much a buyer can save monthly or over the life of the loan?

How Much Do You Need to Save to Buy a House?

Buyers need guidance to know how much to save for buying a home

How Much It Costs to Sell a House

Agents, we encourage you to adjust this article to best match your local norms when it comes to closing costs.

What are closing costs for sellers? We address several in this article.

How to Find a Home With Good Resale Value

Buyers can make a great selling decision when they make an offer on a home that will be in demand with buyers.

How to Plan for a Long-Distance Relocation

If you have recently learned about a long-distance relocation, your mind is likely swimming with thoughts of everything needed to prepare for the move. A great way to approach a big move is to think of it in three separate categories: Selling in your current location, buying in a new location, and the physical moving process itself.

How to Shop Around for the Best Mortgage

Shopping around for a mortgage that is the best fit for current and future goals can be a challenge. There are several things to evaluate - from the interest rate, points, appraisal fee, and more. The process of shopping around can literally save thousands of dollars over the life of the loan.

How to Shop for a Mortgage

Although the process of obtaining a mortgage may seem intimidating with unyielding options, there actually may be quite a few parameters that have more flexibility than you may expect. Certainly, there are some lenders who do have only a few programs that one might quality for, but often there are more variations than the most popular programs.

How Wide Is The Buyer Pool for Your Property?

The wider the buyer pool, usually the higher the selling price. There are some things the homeowner can control and things he or she can't. Encourage your sellers to make the buyer pool as wide as possible within their control.

Ideas for Improving Your Home's Lighting

Lighting in a room is as important as paint color and furniture and it is critical for whatever function the room dictates. However, many people don’t consider changing the lighting, especially if it includes built-in such as recessed lighting or flush-mount light boxes in the center of a bedrooms. You don’t have to settle! There is a lot of ways you can improve!

Identifying and Removing Barriers for Selling Your Home

Sometimes sellers sabotage their listing - and they don't even know they have done it. Warn them of the dangers and how to avoid these behaviors!

Immigration Reform and Housing

Immigration reform is a timely topic and a contentious one at that. But if it passes, do you know what the impact on the housing market could be?

Increasing Your Net Worth Through Real Estate

Property equity can be one of the biggest drivers of wealth in this country. This article is based on a fascinating study done by NAR regarding the net worth of renters versus property owners. This article would also make a great informational piece for first time homebuyers or a renters campaign. See below for links to other renter info.

Investing in Real Estate Using Other People's Money

Leveraging Other People's Money to invest in real estate - whether as a first time homebuyer or a multi-plex investor - can be very lucrative.

Investment Property 101

Cash flow, appreciation, and cap rate are all ways to measure the attractiveness of an investment property.

Investment Property Expenses – The Basics

If you are considering purchasing an income-producing property, whether for short-term or long-term rentals, although the rent (potential income) received is usually the most-attractive part of ownership (along with anticipated appreciation), expenses usually take a huge bite out of that income. And really, the potential gross income is not as important to your bottom line as the potential net income.

 
 
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