Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
Did you know that builders have a formula when it comes to determining the special, in-demand features a home should have to make buyers put pen to paper? For every 500 square feet a home has, there needs to be one amazing feature that most buyers to have a positive and emotional reaction to. This article outlines several options for providing those special updates.
As our population continues to age, the gay, lesbian, bisexual, and transgender (GLBT) of the United States may be facing a housing crisis of its own. Housing choices relative to retirement living can be problematic for all seniors, but the GLBT community may be hit especially hard and by some estimates, between two and seven million gays and lesbians will turn 65 over the next two decades.
Today’s buyers are feeling the pinch! Between rampant price increases, rising interest rates, and competing buyers driving up offer prices, buyers may easily be short on cash. If your buyer needs to find more money for their offer, this article includes a few options to consider. We recommend that buyers review these options with their lender, financial advisor, possibly an accountant as there may be taxable implications.
With interest rates heading upward and demand high in many markets, now may indeed be a great time to list. But what about the challenges of listing during the winter? This article provides guidance for sellers who want to take advantage of today's market, despite the challenges of winter.
In this market, buying a home is hard, but buying a home when a buyer has a home to sell is harder. This article explores a sample timeline for a buyer with a home to sell and addresses the expectation of being able to only move once. This article also explores the option for making a more-aggressive offer prior to offer review date. We recommend that this article is altered based on your market conditions.
Some sellers still want to move, but don't want to lose their low-rate mortgage. This article explores all the different costs involved with staying - from property taxes to commute time and costs, so would-be sellers can have all the facts.
Buyers need - and deserve - a variety of information to understand their new investment. This article outlines a variety of resources buyers may want to review when purchasing a home.
Did you know that multi-family rentals can be a great purchase if the transaction can be completed by year-end? What about land? Vacation property? There may be more opportunities than you think. Be sure to include your favorites and spread the word!
Dispel the myth that the holidays are a lousy time to buy or sell a home. It can actually be a great time!
You may have clients who are need to replace the heating systems in their home and your clients may be wondering what they should do. This article addresses some of the more-common heating options.
We are moving away from clean and neutral to more textures and colors. Are your homeowner clients thinking about some updates?
While some agents encourage slowing or stopping the home buying or selling process over the holiday, it is high time to encourage your clients to take advantage of less competition during this time.
This is a great template to follow for additional content that you might need for your blog, a Facebook page, etc. Just jot down questions you are asked and then go to town with your answers. Here are some examples that you can use for either an article to send to your clients or as inspiration for you to write your own answers and post online.
Historic appreciation can be a fantastic tool to predict future value. If you have a buyer who is concerned about paying a few dollars more for a home in an area with strong historical appreciation, showing them potential future value can be a great tool. This article explains how this works. It is important for you the agent to note that past performance is not a guarantee of future performance and the cost of the mortgage should also be taken into account. Work with your lender to gain confidence in the numbers.
Maintenance is different from an improvement. Which is which and which will yield a higher listing price?
Great information to send to your homeowner clients - especially those first-time homebuyers. Knowing how to do some basic home maintenance can save you hundreds, if not thousands, of dollars every year.
Homeowners Insurance is just one of the many things we buy hoping we will never need it. Have your homeowner clients reviewed their policy needs lately with their insurance representative? This article covers a variety of factors to look at when reviewing one's policy. A good reminder for everyone!
What questions do sellers have for agents...and what questions do buyers have for sellers
This is a great template to follow for additional content that you might need for your blog, a Facebook page, etc. Just jot down questions you are asked and then go to town with your answers. Here are some examples that you can use for either an article to send to your clients or as inspiration for you to write your own answers and post online.