Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
Agents, if you use this article, customize with the services and benefits of working with you. Consider including your expertise, experience, certifications, designations, listing services, buyer services, and whether you are comfortable bringing up the topic of fees in an article format. Want to take it up a notch? Include an outline of your community service and your personal track record in terms of stats - total transactions, buyers helped, sellers helped, etc. Customize this article to make you shine!
Although appraisals are widely used to determine the true value of a property in the event of a home sale or mortgage refinance, there are many misconceptions surrounding them. This article addresses some of these.
It can be tempting in a hot sellers market to cut corners which isn't in a seller's best interest
Some common items buyers have to compromise on when buying a home: Age and condition, commute, square footage, cosmetic upgrades, architectural style.
For existing home owners, or as a curiosity article for future owners, this article covers care and maintenance of concrete structures, like home foundations. We identify three important signs that a professional might be needed, creating a referral opportunity for you the agent.
Homesellers benefit from irresistible curb appeal. However, sometimes that can be difficult to come by. Containers – brightly-colored pots with a fresh arrangement of plants and flowers, can be just the ticket!
When it comes to buying, most people have a pack-mentality for each of these markets. They look and see what everyone else is doing - and they follow the crowd. If everyone else is buying, they buy. If everyone else is waiting for the market to improve, then they wait too. What these crowd-followers miss is the fact that the best deals are often found when you become a contrarian buyer - the opposite of what everyone else is doing as they sit on the fence and wait.
Renovate, remodel, rework, or relocate? There are so many options to consider today that it can become a bit overwhelming. After many years of decline, we should be seeing new construction spring back to life in the next year or two. I've been learning about alternative building techniques, and I wanted to share some ideas (many of which are earth-friendly) if you’ve been thinking about building a home.
This article explains six stone countertop materials: granite, quartz, quartzite, marble, soapstone, and concrete and how they are perceived by the collective of buyers in terms of value and upkeep.
With market turmoil and widespread social-health concerns on the minds of all of your clients, it is ever more important that you be a source of factual information and a voice of reason. Use this letter as part of your outreach to both buyers, sellers, past and potential clients.
Create a Half Year Review! This provides the perfect opportunity to reach out to your clients and connect! You are provided both a format for the review along with an Excel sheet with graphs which automatically populate based on the information you enter.
Warmer weather and sun that lasts well into the evening are beckoning us to come outside. It is the time of year where we focus our energy onto expanding the extension of our homes - our backyards. This article includes ideas for creating an outdoor oasis your homeowner clients can enjoy throughout the spring and summer.
It is important to create curb appeal when selling. Show your sellers four easy ways to do so with this article.
If sellers are listing in winter, there are plenty of ways to make their home stand out and it starts with curb appeal. This article addresses seven ways to enhance curb appeal in these challenging winter months.
Many buyers are unaware of just how many lending options exist! This article helps get your buyers thinking positively and headed on the road to speaking with a lender to actually explore the option of what they can afford. We also discuss interest rates and how waiting for them to come down isn't necessarily in buyers' best financial interest.
Homes with great curb appeal generally sell for more and in a shorter period of time. This article addresses five items a seller should check in terms of setting a great first impression with a buyer.
An updated kitchen doesn't have to cost tens of thousands of dollars! Here are some tips that homeowners or would-be sellers can consider when exploring a kitchen update.
Days on market is a strong indicator of how much demand and supply are in the market. If there are a lot of homes for sale and not a lot of buyers, days on market is likely to be high. Likewise, if there are few homes for sale and a lot of buyers, days on market is likely to be lower. This article contains a graph illustrating a strengthening market and a graph illustrating a declining market.
Buyers and sellers are both all-too-frequently inconvenienced by low appraisals. Be the expert positioned to help them through such a turn of events.