Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
With market turmoil and widespread social-health concerns on the minds of all of your clients, it is ever more important that you be a source of factual information and a voice of reason. Use this letter as part of your outreach to both buyers, sellers, past and potential clients.
Create a Half Year Review! This provides the perfect opportunity to reach out to your clients and connect! You are provided both a format for the review along with an Excel sheet with graphs which automatically populate based on the information you enter.
Warmer weather and sun that lasts well into the evening are beckoning us to come outside. It is the time of year where we focus our energy onto expanding the extension of our homes - our backyards. This article includes ideas for creating an outdoor oasis your homeowner clients can enjoy throughout the spring and summer.
It is important to create curb appeal when selling. Show your sellers four easy ways to do so with this article.
If sellers are listing in winter, there are plenty of ways to make their home stand out and it starts with curb appeal. This article addresses seven ways to enhance curb appeal in these challenging winter months.
Many buyers are unaware of just how many lending options exist! This article helps get your buyers thinking positively and headed on the road to speaking with a lender to actually explore the option of what they can afford. We also discuss interest rates and how waiting for them to come down isn't necessarily in buyers' best financial interest.
Homes with great curb appeal generally sell for more and in a shorter period of time. This article addresses five items a seller should check in terms of setting a great first impression with a buyer.
An updated kitchen doesn't have to cost tens of thousands of dollars! Here are some tips that homeowners or would-be sellers can consider when exploring a kitchen update.
Days on market is a strong indicator of how much demand and supply are in the market. If there are a lot of homes for sale and not a lot of buyers, days on market is likely to be high. Likewise, if there are few homes for sale and a lot of buyers, days on market is likely to be lower. This article contains a graph illustrating a strengthening market and a graph illustrating a declining market.
Buyers and sellers are both all-too-frequently inconvenienced by low appraisals. Be the expert positioned to help them through such a turn of events.
Every year Denise prepares her predictions for housing market, based on facts, trends, careful analysis and decades of amassed experience. Here are her predictions in a format that is shareable with your clients. We strongly encourage you to add your own insights and to apply this knowledge to your local market when communicating with your clients.
There can be a lot of pressure to have your home look a certain way. However, some of the coziest homes are those brimming with personality and are super-functional. This article encourages homeowners to follow their instinct when it comes to home design.
Homeowners are used to putting their address in a search engine and seeing the resulting home value. When you show up with a different one, they need to understand how you may have gotten to a different number or range. This is not only an article to send to your clients, this might also be content you add to your listing presentation.
Discount points are a tool that savvy buyers may use in their home purchase. But does it always make sense to get the lowest interest rate? This article explains more.
Sellers may think they don't need to do deferred maintenance, clean their homes everyday, or invest in curb appeal, but that can't be further from the truth!
This article makes it clear that inspections are important! Even in highly-competitive markets or in new construction, inspections let the buyer beware.
When buyers move into a home, they usually do so with a list of items they would like to fix during their ownership. However, sometimes that list does not get completely addressed by the time to sell, leaving homeowners wondering if they should correct those items or not. Making changes on a small scale can lead to a greater return on investment! Let sellers know that they don't need to wait for those renovations to be complete before selling.
Homeowners with Adjustable Rate Mortgages are out there and preparing for rate adjustments requires advanced preparation - if the homeowner is to make a wise financial move. This article discusses how to understand ARM loans and what homeowners should do if they are in this situation. Potential homeowners will also find this educational for understanding how an ARM loan works.
This article to send to your clients outlines the pros and cons of becoming an investor - everything from finding a property to evicting a tenant.