Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Creating Curb Appeal to Sell – Even in Winter

If sellers are listing in winter, there are plenty of ways to make their home stand out and it starts with curb appeal. This article addresses seven ways to enhance curb appeal in these challenging winter months.

Dated Kitchen? Tips for Updates That Won't Break the Bank

An updated kitchen doesn't have to cost tens of thousands of dollars! Here are some tips that homeowners or would-be sellers can consider when exploring a kitchen update.

Days on Market - An Indicator of Market Health

Days on market is a strong indicator of how much demand and supply are in the market. If there are a lot of homes for sale and not a lot of buyers, days on market is likely to be high. Likewise, if there are few homes for sale and a lot of buyers, days on market is likely to be lower. This article contains a graph illustrating a strengthening market and a graph illustrating a declining market.

Dealing with Low Appraisals

Buyers and sellers are both all-too-frequently inconvenienced by low appraisals. Be the expert positioned to help them through such a turn of events.

Denise's 2019 Real Estate Predictions for Your Clients

Every year Denise prepares her predictions for housing market, based on facts, trends, careful analysis and decades of amassed experience. Here are her predictions in a format that is shareable with your clients. We strongly encourage you to add your own insights and to apply this knowledge to your local market when communicating with your clients.

Design The Home That is Perfect for How You Live – Not Social Media

There can be a lot of pressure to have your home look a certain way. However, some of the coziest homes are those brimming with personality and are super-functional. This article encourages homeowners to follow their instinct when it comes to home design.

Different Ways to Determine List Price or Market Value

Homeowners are used to putting their address in a search engine and seeing the resulting home value. When you show up with a different one, they need to understand how you may have gotten to a different number or range. This is not only an article to send to your clients, this might also be content you add to your listing presentation.

Discount Points and Your Mortgage

Discount points are a tool that savvy buyers may use in their home purchase. But does it always make sense to get the lowest interest rate? This article explains more.

Dispelling Home Selling Myths

Sellers may think they don't need to do deferred maintenance, clean their homes everyday, or invest in curb appeal, but that can't be further from the truth!

Do I Really Need An Inspection?

This article makes it clear that inspections are important! Even in highly-competitive markets or in new construction, inspections let the buyer beware.

Do I Really Need to Remodel My Bathroom?

When buyers move into a home, they usually do so with a list of items they would like to fix during their ownership. However, sometimes that list does not get completely addressed by the time to sell, leaving homeowners wondering if they should correct those items or not. Making changes on a small scale can lead to a greater return on investment! Let sellers know that they don't need to wait for those renovations to be complete before selling.

Do You Have What It Takes to Be a Landlord?

This article to send to your clients outlines the pros and cons of becoming an investor - everything from finding a property to evicting a tenant.

Do You Need to Move?

Moving can be expensive. We realize that if your clients move, that results in more business for you, but we think putting out articles like this periodically builds the trust factor.

Do Your Floors Need an Upgrade?

Hardwood? Carpet? Laminate? Tile? Even within each of these there can be many options. This article provides an overview of how to think about their next flooring choice as well as a list of pros and cons for several. The pros and cons are formatted in both columns and a table to fit your template nicely!

Does Paying Off My Mortgage Make Sense?

While we always suggest conferring with a financial specialist, letting your clients know that you have investing know-how will impress even your most analytical homeowner. We have included a link below to our Future Value Calculator - a very cool tool for tracking your own investments or showing homeowners how their home investment can build over time.

Does Refinancing Make Financial Sense?

Your clients may be thinking about refinancing, but does it make sense to do so? If it was free, of course! But usually there is a cost involved which needs to be taken into consideration. How many months in savings will it take to "pay off" the refinance? Do the math!

Don't Put Off These Home Repairs

Electrical issues, roof issues, and structural problems are some problems that can easily lead to bigger problems if not dealt with right away.

Don't Take Your Real Estate Agent for Granite

Not all agents understand the difference between travertine and marble or can spot the difference between wood molding versus MDF. But agents who can do so can be very valuable to their buyers and sellers. We also discuss a "Finishes Book" in this article which is something you may want to incorporate into your business.

Don’t Just Inspect the Home – Inspect the Area!

It is important for your buyer to do their due diligence and review a property's location in terms of noise and smells, people and traffic, nightlife, seasonal changes, and what the future may bring.

 
 
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