Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
Some markets are seeing homes sell very quickly while other properties continue to languish on the market. Are these homes diamonds in the rough, ready for a a remarkable remodel...or are they money pits, laying in wait for unsuspecting buyers? They key is to investigate the true reasons why properties don't sell, and which have rehab potential. Share with your buyers!
Potential home sellers will appreciate this article that takes a fresh look at how proof of home maintenance activities can provide peace of mind and confidence to potential buyers, possibly reducing concessions or increasing offer values.
When buyers find the right home, they often have an emotional response. Make sure they use their heads as well!
Interest rates have come down a little bit. Is it time to celebrate...or take a breath, reflect, and determine a plan? Slight changes in mortgage interest rates and loan amounts can make a big impact to the monthly budget. Get buyers reengaged with this article that might have them thinking about their homebuying budgets.
From pricing to the law of substitution, buyers choose one home over another because they believe it will ultimately bring them more satisfaction. Allow your homeowners to tap into this knowledge!
In our fast-paced market with low inventory, it is inevitable that two buyers will see the same property, like the same property, and decide to make an offer to purchase at the same time, oftentimes within days - or hours - of a property coming on the market. This scenario is called a "multiple offer" situation. There are several things you can do or include in your offer to make it more appealing to the seller. You might be surprised to learn the best offer is not always the highest offer!
While most of the country's focus is on holiday shopping, baking, and getting together with friends and family, there are still sellers out there who want to get their home sold and closed by the new year. Therefore, this can be an advantageous time for buyers!
Wherever you seem to look nowadays you can hear about or see offers of low, discounted or reduced real estate commissions. It appears that there are a lot of real estate agents out there who are using the draw of the lower commission rate as their way to get your business. So if you are wondering what is wrong with that and why that could ever possibly hurt your bottom line, here is why!
Despite historically low interest rates, it is a difficult time to buy a house due to low inventory. But if buyers get prepared and listen to advice, buying a home is possible.
From sewers and septic, water, appliances, heating and cooling systems and more, this article reviews the different systems a buyer needs to inspect before buying.
Late spring and summer vacations are coming. Is a vacation rental in your clients' future? If so, let your clients know you are in the know when it comes to short-term rentals! This article can also spell referral opportunity for you if you play your cards right. We have also linked the Investment Cash Flow calculator below as that can be a great tool to help your clients determine the financial side of the vacation rental business.
As the summer winds down, you might find yourself thinking of your summer vacation and thought to yourself, “I wonder what it would take to buy a vacation property there?” Buying a second property, whether for extra income, enjoyment, or both, is a step that many decide to do in their lifetime.
There are people who like the idea of purchasing a property for investment, but are not sure how to get started. This article will illustrate some of the first steps potential investors need to take before purchasing an investment property by showing that you are well-versed in the ins and outs of real estate investments.
There are eleven things to look for when buying land. Let your buyers know what to look for.
The home improvement shows make renovations look like a breeze! However, there is much more that goes on behind the scenes. Prepare your would-be renovators with this reality check!
If your client is thinking about selling, they may be wondering how much money they will have when the transaction closes. This is also known as “Net Proceeds”. There are a number of expenses that are paid out of the profits on a home sale. Although each transaction and contract are different and some of these can be negotiable, this article reviews some of the common expenses that should be included in calculating net proceeds.
Some buyers are shocked to hear the inspector recommend they hire a specialist to do further assessments of the property. This article informs the buyer about the different types of inspections, specialists, and reports that may be recommended when purchasing a property.
Homeowners and potential buyers who are thinking of updating a home before moving in will appreciate the direction and resources identified in this article.
Agents, if you use this article, customize with the services and benefits of working with you. Consider including your expertise, experience, certifications, designations, listing services, buyer services, and whether you are comfortable bringing up the topic of fees in an article format. Want to take it up a notch? Include an outline of your community service and your personal track record in terms of stats - total transactions, buyers helped, sellers helped, etc. Customize this article to make you shine!