Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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A Housing Shortage More Than a Decade in the Making

Includes a graph! Our country has been in an underbuilding situation for more than a decade which is why the current conditions are nothing like 2008. Housing starts tell the story.

Note –  You can edit the graph directly in the document to include your fonts and colors and adjust the size to better-fit your mailer template.

A Neighborhood Approach - 5 Collaborative Ways to Build Home Value

When neighbors come together to improve their properties, it can really build value. This article includes 5 ways neighbors can do just that - build a little cohesion and the whole neighborhood benefits!

Absentee Owner Investor Tipping Point Letter and content on 1031 Exchanges

Investors may hit their tipping point when they learn how to invest their proceeds tax-free with a 1031 Exchange. This letter outlines information on 1031 Exchanges, but we encourage you to enlist the help of an agent who is familiar with these and has resources if you do not.

Absentee Owner Investor Tipping Point Letter and Information

During tax season, investors may hit their tipping point when they learn a high sale may be imminent. Get them thinking about the possibility of selling and changing their investment strategy. This letter includes customization options as well as a median home price graph.

Absentee Owner Investor Tipping Point Letter regarding area sold summary

Keeping the absentee owner investor up to date on local market conditions is essential. This letter includes information about a recent sold as well as a summary of recent activity in the neighborhood.

Absentee Owner The Power of Leverage Letter and Information

During tax season, investors may hit their tipping point when they consider their leverage position. Get them thinking about how they may exchange one property for two or target a new type of investment in a new area.

Adding Hygge to Your Home Staging Strategy

Most people think of the obvious steps for staging a home. They know to apply a fresh coat of neutral paint, how to declutter, and fix any resounding maintenance issues. But will the house be inviting to potential buyers, or will it appear stark and cold? The key to appeal to buyers through home staging, especially during the winter months, is to add hygge into your house.

All-Cash Real Estate Sales

This article looks at stats from RealtyTrac for the first quarter of 2014 regarding the market share of all-cash sales.

Analyzing the Cost Gap Between Renting and Buying

Arguments are frequently made about whether buying or renting makes more financial sense. This article looks at national figures from both, and you should add your own local twist if possible.

Anticipating Change - Buying Smart

They say that a smart real estate investment decision is made upon buying. That is one reason why detective work is so important. This article outlines 5 things to investigate.

Appliance Lifespan - What Homebuyers Need To Know

This article includes average lifespans for many typical household appliances so your buyers can plan ahead.

Appraisals - A Critical Part of the Transaction

According to the National Association of REALTORS, in April 2016 12% of failed transactions failed due to appraisal issues, and 28% of delayed closings were delayed due to appraisal issues. It is important for buyers and sellers to know the potential issues so they are not surprised.

Are We in a Housing Bubble

People are concerned, but do they need to be? There are definitely things to be concerned about with the pandemic and this seeming frenzy of homebuying. But does it indicate a bubble that is going to pop? In short, no. We will look at the factors that are different prior to the Great Recession and now.

Are You Still Paying PMI? Do You Need To?

With property values rising across the country, in some areas more rapidly than predicted when the homeowner secured the loan. Therefore, you may have homeowners who are paying PMI when they don't need to be. Depending on how their loans are set up, it may be an easy thing to cancel, saving your homeowners hundreds of dollars. Get the word out if yours is an area seeing strong home price appreciation.

Are Your Finances Ready for Homeownership?

Buyers may not take utilities, HOA, and maintenance into account when buying a home. This article addresses some things to think about.

Assumable Mortgages - An Incredible Opportunity

There are thousands of assumable mortgages available right now...but your sellers may not know their mortgage may be assumable and buyers don't know to ask. This could be an incredible opportunity for BOTH PARTIES! Agents, if you aren't sure how these work, brush up on your skills and spread the word!

Attention Buyers: Six Tips to Sweeten Your Offer

Here are six out-of-the-box items to discuss with buyers when competing in a multiple-offer market. You never know when that little something to the buyer turns out to be a big benefit to the seller. This article is set up with six boxes but you can easily format into your template whichever way you choose.

Avoiding Buyer’s Remorse in a Multiple-Offer Market

Low mortgage interest rates plus low inventory has created a sellers’ market with multiple offers expected and sales prices soaring over asking price. These conditions equate to a very stressful environment for buyers. Your buyers can avoid buyer’s remorse by following the steps outlined in this article.

Basements - What To Know When Buying or Selling

Moisture and standing water can cause havoc on basements and the building envelope. Whether you have a buyer who is concerned about buying a home with a basement or working with a seller who is going to put their home on the market, educating both sides is important.

 
 
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