Articles

Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.

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Today’s Mortgage – Almost 1000 Years in the Making

Have you ever thought about how people used to buy property before there were modern banks, mortgage brokers, and underwriting? Mortgages have been documented in history as early as 1190 in England common law documents. In these early mortgages, the lender still held title to the property and, in the event of a default, could sell the property in order to recover the damages. Fast forward to the 1900s...

Turnkey or Fixer Upper - Financial Considerations

There are benefits to buying turnkey...and benefits to buying a fixer. Which one is right for your buyers?

Understanding Leverage in Real Estate

Many people don't realize that when they put a down payment on a house, they are leveraging that money to yield a return on the whole value of the home. After even just a few years, the returns can be generous! This is why homeowners in general have a much higher net value than renters.

Understanding the 1031 Exchange

Many people have the idea that 1031 exchanges are complicated; that there are exact, detailed rules that must be met. While the rules are different from what taxpayers are accustomed to seeing in other areas of the law, there really is a simple logic to them.

Visiting An Open House? Keep These 5 Things In Mind

Your clients may be weekend lookie lous or they may be continuing the search you are already working on with them. In either case, there is a strategy to viewing an open house.

Want Top Dollar For Your Home? Great Photography is Critical

Using stats from NAR, in this article, we make the case for professional, cutting edge photography. Do you offer drone or a 3D walkthrough? Make sure your potential sellers know. Include samples if you have them.

Water Wise Homeownership

From installing drought-tolerant landscaping to low-flow faucets, today's water conservation technologies can save water and money for homeowners, and they can be used as a marketing tool for potential buyers!

What an Escalation Can Mean for your Bottom Line

An escalation clause can be a great tool for competitive buyers, but if they don't know how it will impact their bottom line, it can be scary. Demystify the process and empower your buyers!

What Do Rising Sales Prices Mean for Property Taxes?

All across the country housing prices are surging as buyer demand increases and available inventory of homes drops. Homeowners are relishing the increased equity month over month and buyers are eager to get onto the property ladder and watch their real estate investment grow. However, rising home values may be accompanied by rising property taxes. Here are the facts!

What Does the End of Forbearance Mean for the Housing Market?

Forbearance helped homeowners during the pandemic. But with these programs coming to an end, what will this mean for the housing industry? This article quells the fear that some have about imminent foreclosures and their impact on the market.

Source: https://www.mba.org/2021-press-releases/august/share-of-mortgage-loans-in-forbearance-slightly-decreases-to-340-percent

What is Escrow?

The buying and selling process can be confusing. Buyers and sellers don't necessarily understand who all the parties are in buying a property, but you can be their resource by outlining these processes and parties. We have presented three articles in this series for your use: What is Escrow, What is Title, and The Ins and Outs of Obtaining a Mortgage. If the process for your area or state differs, please adjust to your area regulations. You MAY feel free to use this series in your buyer or seller packages or on your website.

What is My Home Worth?

You may even want to include this article in your sellers package. We did not mention specific websites in here, but identifying those may be something you want to address with your sellers directly.

What is Title?

The buying and selling process can be confusing. Buyers and sellers don't necessarily understand who all the parties are in buying a property, but you can be their resource by outlining these processes and parties. We have presented three articles in this series for your use: What is Escrow, What is Title, and The Ins and Outs of Obtaining a Mortgage. If the process for your area or state differs, please adjust to your area regulations. You MAY feel free to use this series in your buyer or seller packages or on your website.

What Kind of Equity Can You Earn in 50 Years?

A letter that illustrates the historical impact of interest on home equity.

What to Look For In a New Home Community

After many years of inactivity, we are beginning to see signs of life in the building industry.  Although about 75% of the home sales in this country involve resale homes, new homes are always in demand for a number of reasons.  

When Buying And Selling Real Estate Keep An Eye On Interest Rates

If you're in the market for a new home - or if you're selling a home - then one major factor to consider is interest rates.  While they have been low for a couple of years, it looks like this may change soon.

Why Sellers Should Care About Commission

Real estate agents are paid unlike most professionals. What should be simply a fee paid based on real estate services provided by both the buyer agent and the listing agent often turns into something that a seller believes they are entitled to negotiate.  And while there is nothing wrong with a seller who wants to negotiate, the sellers should be aware they may not actually be saving money just because a real estate agent “cut” or reduced their commission...  

Why Staging?

Staging is important for so many reasons! This article includes staging statistics from NAR that you can use with your own brand and graphics!

Why You Do Need A Real Estate Agent

A recent Wall Street Journal article argued that real estate agents may be becoming unnecessary - remind your potential clients of the value you bring to the process.

 
 
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