Articles are intended as longer pieces which you can send to your clients as a paper mailer or to a specific list of email addresses. Use of articles must follow our client content distribution guidelines.
The $100,000 question - pay off the mortgage or re-invest? This article explores the bath behind paying off a mortgage, re-investing in an upgraded home, or buying a second property.
Potential sellers in your mailing list seeking top dollar in today's housing market will appreciate an overview of funding options that may be available to them.
Should your clients pay off their mortgages early? They need to do the math! This article outlines an example. Perhaps a new real estate investment property is in their future instead!
Most people understand the concept of supply and demand – when supply increases, prices decline whereas when demand increases, prices go up. Real estate follows these same principles. The ratio of the number of active listings relative to the number of homes that changed hands for that same period of time is one of the best ways we can measure supply and demand in our market. This article includes a graph.
A long-distance move is a challenging situation that nearly 5 million Americans face each year, moving interstate. Moving to a new region is a stressful process, but one that can be accomplished with effective planning and a strong team of professionals.
A correctly-placed plant can make a room look taller, appear cozier, and can even round out a lot of strong angles. When it comes time to sell, plants can provide pizzazz and punch! This article provides an overview of how plants can be utilized to enhance a space.
Here are ten things your clients can do to check their home before showing.
Should an offer review date be part of listing strategy in a hot market? What happens when there are no offers? What if a buyer makes a high offer that expires before the offer review date in the hopes of circumventing competition? We address some of the pros and cons in this article.
A prepared buyer is a usually a successful buyer. Let your buyers know what they need to do for a successful homebuying experience.
Just because a market is fast doesn't mean a seller doesn't need to prepare! Get the ball rolling with important information on the steps a seller can be taking now to discuss strategy with you for a future move.
Sellers can reap big benefits when they spend a little elbow grease fixing up their homes for sale. Here are a few things sellers can do to get prepared now.
It is easy to think of ways to make your living room or kitchen show their best when selling, but have you given much thought about your bathroom? Here are some general recommendations for making your bathroom sparkle:
Fall maintenance isn't just to make a home more comfortable - it can yield a higher selling price! This article outlines a few key items that homeowners should consider as the calendar turns to September including checking the roof, gutters, and furnace.
This article, including customize-able stats from the National Association of REALTORS, allows you to highlight one of the strongest tools in your listing toolbox. Include samples of your photos if you are able. If you use drone photography or 3D, include information on that as well.
Although popular real estate websites would have you believe otherwise, pricing a home correctly is an art combined with science (math, specifically).
Carbon monoxide has garnered a lot of attention as of late, but radon is a very dangerous element that can be found in homes as well. Share this information with your clients.
Outside of their employment, income, and financial information, most mortgage applicants aren’t sure what is being considered on their mortgage application. These qualifying ratios will help you to understand some of the deciding factors in the mortgage pre-approval process.
Articulate your value regarding how much time you invest in the transaction with this article
One way to compare offers is to look at the different contingencies listed, or terms within the contract, and determine which carry added risk to the seller.